Tag Archives: flying refined

Porter’s Brand Is In A Nosedive

[Cache #169] My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding:  A brand is what people think of you. There is a second part of his definition that is not quite as well known, but equally powerful and crisp:  Brand is read more

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No problem

[Cache – #28] It is very difficult to be different.  Yet owning a meaningful difference in customers’ minds is the essence of branding.  Hence my great respect for the positioning of Dyson’s line of vacuum cleaners as expressed in their read more

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