Sign Up
Top Posts
Blogroll
- Amy Verner – Globe and Mail
- Beauparlant Design
- Consumerist
- David Aaker
- Globe and Mail
- Hollie Shaw – National Post
- Imaginis Marketing
- International Ass'n of Franchisees and Dealers
- Kobayashi Online
- Laura K
- Made to Stick
- Marina Strauss – Globe and Mail
- Marketing Profs
- One Look
- Philter Communications
- Scott Deveau – National Post
- Seth Godin
- The Onion
- Toronto Star
Brands I'm blogging about
- Abercrombie and Fitch
- Accenture
- Aerie
- Air Canada
- Air Canada Express
- Anthony Weiner
- Apple
- AT&T
- Bar Rescue
- Barack Obama
- beerbistro
- Bell
- Best Buy
- Blackberry
- BMO
- BMO Financial Group
- Bud Light
- Canadian Tire
- Cirque Du Soleil
- Dragon's Den
- Epilepsy Toronto
- Fairmont Hotels & Resorts
- FCUK
- FedEx
- Four Seasons Hotels and Resorts
- Frogbox
- Gatorade
- Gillette
- HealthAchieve
- Home Trust Financial
- Hotel Gelato
- Humber River Hospital
- IKEA
- Indigo
- ING Direct/Tangerine
- Isaac Newton
- Jim Collins
- Jon Taffer
- Justin Beiber
- Kindle
- Kobo
- Lance Armstrong
- LikeWise
- Lululemon
- MADD
- McKinsey and Company
- Metro
- Michelin
- Microsoft
- Movember
- Nelson Mandela
- Netflix
- NHL
- Oaken Financial
- Olympics
- Oprah
- Ottawa Senators
- Paulina Gretzky
- Phoenix Coyotes
- Porsche
- Porter Airlines
- Public Mobile
- RIM
- Rob Ford
- Rogers
- Scotiabank BuskerBall
- Scotiabank BuskerFest
- Second Cup
- Sick Kids Hospital
- Simon Sinek
- Slutwalk
- Smart car
- Starbucks
- Super Bowl
- Tag Heuer
- Target
- Tassimo
- Telus
- The Bay
- The Gap
- Tiger Woods
- Tim Hortons
- Toronto FC
- Toshiba
- Tough Mudder
- Victoria's Secret
- Walmart
- WestJet
- William Osler Health System
- Zappos
Categories
- andris pone media comment
- bar rescue
- be remark-able
- best brand names
- brand advertising
- brand ambassadors
- brand character
- brand culture
- brand equity
- brand experience
- brand foundation
- brand identity
- Brand It Ain't the Logo
- brand messaging
- brand names
- brand stories
- brand values
- Chief Brand Officer
- consistency
- core purpose
- customer service
- health care
- hypermessaging
- insurance advisor series
- internal branding
- key messaging
- logos
- mission statements
- mission/vision/values
- non-profit branding
- personal branding
- positioning
- reason to believe
- self-actualization
- taglines
- trademarks
- Uncategorized
- vision statements
- what is a brand?
- what is branding?
Archives
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- September 2010
- August 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- October 2009
Tag Archives: double down
Porter is shorter
*Spokesaliens!! Comment from yours truly in today’s National Post: http://alturl.com/o8n8f (at end of story)* [Cache – #31] This morning I’m flying Porter, so airlines are on the mind. Have a quick glance at this list of airline names. Which ones read more
Posted in Uncategorized
Tagged airline names, Brand: It Ain't the Logo, branding, Cache, double down, FedEx, GE, GM, HP, initial names, iPad, kinect, porter airlines, UPS
Leave a comment
What’s your Vote? The Best New Brand Names of 2010
[Cache - #5] What makes a great brand name? First and foremost, it takes great effort and rigorous process. Next, intrinsic to the name must be, principally, two interdependent things: meaning and memorability. Why bother putting in the time and effort that’s read more
Posted in Uncategorized
Tagged best new brand names of 2010, branding, Cache, double down, iPad, kinect, taketims, what makes a great brand name?
Leave a comment