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Categories
Archives
Tag Archives: Donald Trump
Talking Trump on The National Tonight
Celebrities are swinging at Trump from the stage. What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable interview this afternoon with Ron Charles of CBC’s The National. read more
Posted in andris pone media comment
Tagged andris pone, CBC, CBC The National, Coin Branding, Donald Trump
1 Comment
I Give Trump the Gold Medal
[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
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Thanks to Romney, The Donald Officially Has No Clothes
[Cache #232] By Andris Pone – President, Coin Branding — If only we could all communicate as clearly and powerfully as Mitt Romney. Well, as clearly and powerfully as he did last week, anyway, in an anti-Trump speech the New read more
The Self-Demolition of Donald Trump
[Cache #211] By Andris Pone – President, Coin Branding — No opponent, whether in the Republican or Democratic parties, whether in the press or in the public, is going to take down Donald Trump. Instead, America’s Rob Ford will do it himself. The read more
Posted in brand character, brand equity, personal branding
Tagged andris pone, brand strategy, branding, Cache, Coin Branding, Donald Trump, Rosie O'Donnell
3 Comments
Trump trumps himself
[Cache – #23] Do you know anyone whose name describes something about them? In my first year of Little League baseball, there was this guy everyone called “Crouch” who crouched down so far when he was at bat, there was read more
Personal branding chat with Mark Satov: how to actually be different
Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.