Celebrities are swinging at Trump from the stage. What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable ...
I had an enjoyable interview at CBC studios today with Deana Sumanac on the resignation of Q host Shad and his replacement by CBC Radio Two host Tom Power. Click ...
By Andris Pone – President, Coin Branding — Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she has a strong personal brand, ...
Dear Reader, I had the pleasure of a conversation today with reporter Ioanna Roumeliotis of CBC TV’s The National, who had some questions about the impending rebrand of Q, the show vacated by Jian ...
By Andris Pone President, Coin Branding andris@coinbranding.com — Jian Ghomeshi has left the building, literally. You know you’re done when your bosses let the media take pictures while ...
The first rule of naming is that a name should mean something relevant – that it should say something meaningful about the brand it represents. Otherwise you ...
