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Tag Archives: CBC
On The National Tonight
I had an enjoyable interview at CBC studios today with Deana Sumanac on the resignation of Q host Shad and his replacement by CBC Radio Two host Tom Power. Click here to watch the video. What does this say about read more
Posted in andris pone media comment, brand equity, rebranding
Tagged Andris Pone media comment, CBC, Coin Branding, Jian Ghomeshi, Q
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Sophie Scares Us
[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she has a strong personal brand, one that rubs some people the wrong way. Because read more
On CBC’s The National Tonight re Jian Ghomeshi Replacement
Dear Reader, I had the pleasure of a conversation today with reporter Ioanna Roumeliotis of CBC TV’s The National, who had some questions about the impending rebrand of Q, the show vacated by Jian Ghomeshi. A new host, rapper Shad, was named today. You can read more
Jian’s Gone. What To Do About Q?
[Cache #177] By Andris Pone President, Coin Branding andris@coinbranding.com – Jian Ghomeshi has left the building, literally. You know you’re done when your bosses let the media take pictures while your face, 10 feet high in the lobby of your workplace, read more
ICI Shouldn’t Be Here For Long
[Cache - #118] The first rule of naming is that a name should mean something relevant – that it should say something meaningful about the brand it represents. Otherwise you waste an immensely valuable opportunity to help people understand your read more
Talking Trump on The National Tonight
Celebrities are swinging at Trump from the stage. What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable interview this afternoon with Ron Charles of CBC’s The National. read more