Tag Archives: Canadian Tire

The Price You Don’t Have to Pay

[Cache #189] By Andris Pone President, Coin Branding — “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more

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Iconic Game, Iconic Name

[Cache – #120] I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing:  an Ottawa RedBlacks shirt.  Not a single one.  Even though the shirts were clearly available for sale at retail. I lived read more

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Naming a product? Keep your hands on the wheel

An interesting article in the Globe and Mail yesterday about three new products that allow drivers to email and text handsfree, via voice commands.  But what about the names of these brands? iLane In that it perpetuates the Apple-inspired, ubiquitous read more

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