Tag Archives: branding strategy

Thanks to Romney, The Donald Officially Has No Clothes

 [Cache #232] By Andris Pone – President, Coin Branding – If only we could all communicate as clearly and powerfully as Mitt Romney.  Well, as clearly and powerfully as he did last week, anyway, in an anti-Trump speech the New read more

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Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding – What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

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Target Comment in the National Post

I had a very nice conversation with Hollie Shaw, business reporter at the National Post, yesterday.  The article is here or by clicking on the image below. –

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