Tag Archives: branding blog

Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding – All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

Posted in brand culture, brand experience, brand foundation, consistency, internal branding, mission statements, mission/vision/values | Tagged , , , , , , , , , , , , , | Leave a comment

Earls: An Apology Well Done

[Cache #238] By Andris Pone – President, Coin Branding – Here’s something you probably didn’t know two weeks ago:  that Earls has been trying hard to serve only Certified Humane beef in its restaurants. But now, in all likelihood, you do.  read more

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Brand Blindness and the Horrible Headshot

[Cache #237] By Andris Pone – President, Coin Branding Your brand is not your logo.  Instead, it is what people think of your logo – and of every other piece of information about you they have ever processed.  In other words, you might read more

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By and Large, Addition Elle Got It Right

[Cache #234] By Andris Pone – President, Coin Branding – “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.”  Kelly McParland, National Post   The subject of a woman’s weight is one of the riskiest read more

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Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding – “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

Posted in brand character, brand differentiation, personal branding, remark-able | Tagged , , , , , , , , , , | 4 Comments

Blasphemy Alert: Uber Is Overrated

[Cache #227] By Andris Pone – President, Coin Branding – Please forgive me.  But I just don’t think Uber is that great.  This will shock my dad, to whom I have been defending Uber as a beacon of free enterprise read more

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Lift’s Bliss

[Cache #226] By Andris Pone – President, Coin Branding – Consistency is a killer. What I mean is that being consistent – which means doing the same thing, in the same way, for a very long period of time, without read more

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Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding – What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, insurance advisor series, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , , | 2 Comments