Tag Archives: brand renaming

What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

Posted in brand foundation, brand names, mission/vision/values, rebranding | Tagged , , , , , , , , , , , , , , | 4 Comments

The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding — I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

Posted in brand names, consistency, non-profit branding, rebranding | Tagged , , , , , , , , , , , , | 4 Comments