Tag Archives: brand promise

The Happiest Place on Earth

[Cache #242] By Andris Pone – President, Coin Branding — Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise.   People come from all around the planet to experience that promise.  Especially families.  And even more especially, children – read more

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Public goes public

I see that Public, one of the new entrants to the mobility market, is using newsstands in the Toronto transit system (TTC) to distribute its phones and plans.  A small display is situated among the chewing gum and chocolate bars read more

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