Tag Archives: brand names

Leave the Raptors Alone

[Cache - #156] After the best season in their history, the Toronto Raptors might be ready to call it quits. That’s right – they have been thinking very seriously about changing their name.  There has been a persistent belief in some read more

Posted in brand identity, brand names, logos | Tagged , , , , , , , , , , | 2 Comments

Tangerine Still A Question Mark

[Cache - #153]   “Tangerine????”  In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct.  I submit, however, that it’s unfair to judge a brand name in a vacuum.  We have to wait – to see read more

Posted in brand experience, brand names, CacheMeme, key messaging, positioning, taglines | Tagged , , , , , , , , , , , | 6 Comments

Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

Posted in be remark-able, best brand names, brand character, brand equity, brand names, brand values, logos, positioning, taglines, trademarks | Tagged , , , , , , , , , , , | 2 Comments

Tough Mudder: Brown Mud, Blue Ocean

[Cache - #116] A shocking number of people want to be electrocuted.  This is just one of the many things I learned from watching last weekend’s Tough Mudder race north of Toronto, in which 20,000 people paid good money to run a read more

Posted in brand names, brand stories, positioning | Tagged , , , , , , , , | 4 Comments

The #1 Way to Build Your Brand Today

[Cache - #104] Welcome people warmly.  That’s it.  More than anything else in the world, we all want to feel that we are important, that we are valued, that we will be listened to and understood.  Make your potential and read more

Posted in brand ambassadors, brand experience, customer service, self-actualization | Tagged , , , , , , , , , , , , | 2 Comments

Bad Taste = Bad Branding

[Cache - #103] This ain’t no SlutWalk – the protest movement started at York University in response to a police officer’s remark that women shouldn’t dress like “sluts” if they didn’t want to be raped.  SlutWalk quickly went global, with read more

Posted in brand names, non-profit branding, what is a brand? | Tagged , , , , , , , , , | 6 Comments