Tag Archives: brand names

Tangerine Still A Question Mark

[Cache - #153]   “Tangerine????”  In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct.  I submit, however, that it’s unfair to judge a brand name in a vacuum.  We have to wait – to see read more

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Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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Tough Mudder: Brown Mud, Blue Ocean

[Cache - #116] A shocking number of people want to be electrocuted.  This is just one of the many things I learned from watching last weekend’s Tough Mudder race north of Toronto, in which 20,000 people paid good money to run a read more

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The #1 Way to Build Your Brand Today

[Cache - #104] Welcome people warmly.  That’s it.  More than anything else in the world, we all want to feel that we are important, that we are valued, that we will be listened to and understood.  Make your potential and read more

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Bad Taste = Bad Branding

[Cache - #103] This ain’t no SlutWalk – the protest movement started at York University in response to a police officer’s remark that women shouldn’t dress like “sluts” if they didn’t want to be raped.  SlutWalk quickly went global, with read more

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“Forty-seven-percent-gate”?

[Cache - #88] “Forty-seven-percent-gate”?  It doesn’t exactly roll off the tongue.  But it’s still remarkable that in a culture that adds “-gate” to the name of every scandal major and minor, Mitt Romney’s writing-off of essentially half the American electorate read more

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