Tag Archives: brand names

Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.

[Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo.  Three years later, it is still a bloody good question.  Zoosk is a name read more

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Jian’s Gone. What To Do About Q?

[Cache #177] By Andris Pone President, Coin Branding andris@coinbranding.com – Jian Ghomeshi has left the building, literally.  You know you’re done when your bosses let the media take pictures while your face, 10 feet high in the lobby of your workplace, read more

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Leave the Raptors Alone

[Cache - #156] After the best season in their history, the Toronto Raptors might be ready to call it quits. That’s right – they have been thinking very seriously about changing their name.  There has been a persistent belief in some read more

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Tangerine Still A Question Mark

[Cache - #153]   “Tangerine????”  In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct.  I submit, however, that it’s unfair to judge a brand name in a vacuum.  We have to wait – to see read more

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Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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Tough Mudder: Brown Mud, Blue Ocean

[Cache - #116] A shocking number of people want to be electrocuted.  This is just one of the many things I learned from watching last weekend’s Tough Mudder race north of Toronto, in which 20,000 people paid good money to run a read more

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