Tag Archives: brand names

Lululemon Beer? It’s a Stretch.

[Cache #207] By Andris Pone – President, Coin Branding – Of women who drink, 70% don’t drink beer.  Most Lululemon customers are women – women who take careful care of their health.  And women who take careful care of their health drink even less booze and read more

Posted in brand names, consistency, mission/vision/values, positioning | Tagged , , , , , , , , , | 3 Comments

Why Ellen’s ED Will Work

[Cache #205] By Andris Pone – President, Coin Branding – What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

Posted in best brand names, brand authenticity, brand character, brand equity, brand names, remark-able | Tagged , , , , , , , , , , , | Leave a comment

Toronto Pan Am Names

[Cache #204] – By Andris Pone – President, Coin Branding – On the question of whether to use initials in a name, the rule is clear: (almost) never. For example, when you have a Franken-name like this… CIBC Pan Am read more

Posted in best brand names, brand copywriting, brand names, key messaging, remark-able, worst brand names | Tagged , , , , , , , , | Leave a comment

Introducing Foster, the Oaken squirrel

[Cache #199] By Andris Pone President, Coin Branding – It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel.  He is Foster, the animated brand spokessquirrel read more

Posted in best brand names, brand names, positioning, remark-able, taglines | Tagged , , , , , , , , , | 2 Comments

WestJet: Cockpits and Cocktails Don’t Mix

[Cache #198] By Andris Pone President, Coin Branding – What is a flight deck? Why, it’s a place you drink booze, of course.  At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more

Posted in best brand names, brand character, brand differentiation, brand names, positioning, worst brand names | Tagged , , , , , , , , , | 6 Comments

Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.

[Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo.  Three years later, it is still a bloody good question.  Zoosk is a name read more

Posted in best brand names, brand differentiation, brand names, key messaging, positioning, remark-able, worst brand names | Tagged , , , , , , , , , , , , , , , | 6 Comments

Jian’s Gone. What To Do About Q?

[Cache #177] By Andris Pone President, Coin Branding andris@coinbranding.com – Jian Ghomeshi has left the building, literally.  You know you’re done when your bosses let the media take pictures while your face, 10 feet high in the lobby of your workplace, read more

Posted in best brand names, brand equity, brand names, personal branding | Tagged , , , , , , , , , , , , , | Leave a comment

Leave the Raptors Alone

[Cache - #156] After the best season in their history, the Toronto Raptors might be ready to call it quits. That’s right – they have been thinking very seriously about changing their name.  There has been a persistent belief in some read more

Posted in brand identity, brand names, logos | Tagged , , , , , , , , , , | 2 Comments

Tangerine Still A Question Mark

[Cache - #153]   “Tangerine????”  In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct.  I submit, however, that it’s unfair to judge a brand name in a vacuum.  We have to wait – to see read more

Posted in brand experience, brand names, CacheMeme, key messaging, positioning, taglines | Tagged , , , , , , , , , , , | 6 Comments

Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

Posted in best brand names, brand character, brand equity, brand names, brand values, logos, positioning, remark-able, taglines, trademarks | Tagged , , , , , , , , , , , | 2 Comments