Tag Archives: brand loyalty

When People Laugh At Your Brand

[Cache #220] By Andris Pone – President, Coin Branding — This seems a safe guess:  that most of us would rather not toil for years on defining a consistent brand in the marketplace, only to have it publicly mocked. But sometimes read more

Posted in brand advertising, brand experience, consistency, customer service | Tagged , , , , , , , , , , , | 2 Comments

Rush: World’s Biggest Cult Brand

[Cache #202] On May 16th, while visiting my friends Jay and Lori in Austin, Texas, I went to the 19th Rush concert of my more than 30 years of fandom.  On June 17th and 19th, at the Air Canada Centre in Toronto, will be my 20th and read more

Posted in brand authenticity, brand differentiation, mission statements, mission/vision/values, positioning | Tagged , , , , , , , , , , , , , , | Leave a comment