Sign Up
Top Posts
- None Found
Blogroll
- Beauparlant Design
- Consumerist
- David Aaker
- Donna Santos Studio
- Globe and Mail
- Hollie Shaw – National Post
- Imaginis Business Development
- International Ass'n of Franchisees and Dealers
- Kobayashi Online
- Lab Creative
- Made to Stick
- Marina Strauss – Globe and Mail
- Marketing Profs
- One Look
- Scott Deveau – National Post
- Seth Godin
- The National
- The Onion
- Toronto Star
Brands I'm blogging about
- 9/11
- Abercrombie and Fitch
- Accenture
- Addition Elle
- Adrian Peterson
- Aerie
- Aeroplan
- Air Canada
- Air Canada Express
- Al Ries
- Alphabet
- American Apparel
- Anthony Weiner
- Anytime Fitness
- Apple
- Arizona Cardinals
- Arizona Coyotes
- AT&T
- Bar Rescue
- Barack Obama
- BART
- Bayer
- beerbistro
- Bell
- Ben & Jerry's
- Best Buy
- Bill Clinton
- Bill Cosby
- Birdman
- Birks
- Blackberry
- BMO
- BMO Financial Group
- BMW
- Bud Light
- Buffalo Bills
- Canada
- Canada Goose
- Canadian Tire
- CBC
- Celebrity
- CFL
- Charlie Hebdo
- Cirque Du Soleil
- Clayton Ruby
- Club Intrawest
- Craft Dogs
- CraveTV
- Crucial Conversations
- Cuba
- David Letterman
- Diamond Resorts International
- Dineen
- Don Cherry
- Donald Trump
- Dov Charney
- Dove
- Dragon's Den
- Earls
- ED
- Eddie Greenspan
- Ellen DeGeneres
- Enron
- Epilepsy Toronto
- Fairmont Hotels & Resorts
- Fashion Heals
- Fat Bastard
- FCUK
- FedEx
- Fidelity
- Floridita
- Foster
- Four Seasons Hotels and Resorts
- Frogbox
- Front National
- Gatorade
- GE
- Gillette
- Globe and Mail
- Head and Shoulders
- HealthAchieve
- Holt Renfrew
- Home Depot
- Home Trust Financial
- Hotel Gelato
- Humber River Hospital
- Ice Bucket Challenge
- ICI
- IKEA
- Indigo
- ING Direct
- Ioanna Roumeliotis
- Isaac Newton
- James Reimer
- Jian Ghomeshi
- Jim Collins
- Jim Kelly
- Jimmy Fallon
- Joel Tillinghast
- Jon Taffer
- Justin Bieber
- Justin Trudeau
- Kanye West
- Kanye West
- Kathleen Wynne
- Kijiji
- Kindle
- Kobo
- La Closette
- Labatt
- Lance Armstrong
- Las Vegas
- Lexus
- Lift Salon and Spa
- LikeWise
- Loonie
- Louis Vuitton
- Lululemon
- MADD
- Marie Henein
- Marine Le Pen
- Martha Stewart
- Maytag
- McKinsey and Company
- Metro
- Michael Keaton
- Michelin
- Microsoft
- Mike Babcock
- Mike Tyson
- Mitt Romney
- Molson-Coors
- Monica Lewinsky
- Monty Python
- Movember
- Naomi Klein
- National Post
- NBA
- Nelson Mandela
- Netflix
- New Zealand All Blacks
- NFL
- NHL
- Nike
- Nordstrom
- Oaken Financial
- Olympics
- Ontario craft brewers
- Oprah
- Ottawa RedBlacks
- Ottawa Rough Riders
- Ottawa Senators
- Pan Am Games
- Paulina Gretzky
- Phoenix Coyotes
- Pink Floyd
- Porsche
- Porter Airlines
- Public Mobile
- Q
- Radio-Canada
- Ray Rice
- RIM
- Ritz Carlton
- Rob Ford
- Robin Williams
- Roger Goodell
- Roger Waters
- Rogers
- Rogers Centre
- Rush
- Rush Limbaugh
- Samsung
- Scotiabank BuskerBall
- Scotiabank BuskerFest
- Second Cup
- Shad
- Shomi
- Sick Kids Hospital
- Simon Sinek
- SkyDome
- Sleeman
- Slutwalk
- Smart car
- Southwest Airlines
- Spence Diamonds
- Sprott
- Staples
- Starbucks
- Starburst
- Steam Whistle
- Stella Artois
- Stephen Harper
- Subway
- Super Bowl
- Tag Heuer
- Tangerine
- Target
- Tassimo
- TED
- TekSavvy
- Telus
- The Bay
- The Beatles
- The Beatles
- The Beer Store
- The Gap
- The Onion
- The Rolling Stones
- Tiffany's
- Tiger Woods
- Tim Hortons
- Tisdale
- Tom Marchese
- Toonie
- Toronto
- Toronto Blue Jays
- Toronto FC
- Toronto Maple Leafs
- Toronto Raptors
- Toshiba
- Tough Mudder
- Toyota
- Triumph
- TTC
- Uber
- Under Armour
- VIA
- Viagra
- Victoria's Secret
- Vimy Foundation
- Volkswagen
- Volvo
- Walmart
- Westin
- WestJet
- William Osler Health System
- Winnipeg
- Winnipeg Jets
- World Cup Soccer
- Xerox
- Yellow Pages
- Zappos
- Zazeen
- Zipcar
Categories
- andris pone media comment
- Andris Pone speaking
- Attract
- bar rescue
- best brand names
- brand advertising
- brand ambassadors
- brand authenticity
- brand awareness
- brand character
- brand copywriting
- brand culture
- brand differentiation
- brand equity
- brand experience
- brand foundation
- brand identity
- Brand It Ain't the Logo
- brand messaging
- brand names
- brand positioning
- brand promise
- brand stories
- brand values
- CacheMeme
- Chief Brand Officer
- confidence
- consistency
- core purpose
- country branding
- customer service
- health care
- hypermessaging
- insurance advisor series
- internal branding
- key messaging
- logos
- mission statements
- mission/vision/values
- non-profit branding
- personal branding
- positioning
- reason to believe
- rebranding
- remark-able
- self-actualization
- taglines
- trademarks
- Uncategorized
- vision statements
- what is a brand?
- what is branding?
- worst brand names
Archives
- January 2019
- September 2018
- July 2018
- January 2018
- September 2017
- April 2017
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- September 2010
- August 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- October 2009
Tag Archives: Brand: It Ain’t the Logo
Lexus: The Inconsistent Pursuit of Perfection
[Cache #203] SPECIAL GUEST BLOGGER: TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) — How reasonable does it sound to you that Toyota could challenge the big luxury Brands – Mercedes, Audi, BMW and others read more
Posted in brand differentiation, brand experience, consistency, customer service, positioning, taglines
Tagged andris pone, brand differentiation, brand experience, brand positioning, Brand: It Ain't the Logo, branding, Cache, Lexus, positioning statements, taglines, ted matthews, The Relentless Pursuit of Perfection, Toyota
2 Comments
Coin Endorses John Tory as Best for Toronto’s Brand
[Cache #175] By Andris Pone President, Coin Branding andris@coinbranding.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use a makeover. For which I must give thanks, because their read more
Posted in andris pone media comment, brand culture, Chief Brand Officer, internal branding, logos, what is a brand?
Tagged andris pone, brand culture, brand logos, brand strategy, Brand: It Ain't the Logo, branding, Cache, Coin, Doug Ford, Globe and Mail, Harry Jerome, John Tory, Olivia Chow, Rob Ford, Royson James, toronto, Toronto Star
Leave a comment
Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
Leave a comment
You Can Rap or You Can Rock: Your Choice
[INSURANCE ADVISOR EDITION: THE 6th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES] By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer. In this series of six bi-weekly blogposts read more
You Can Rap or You Can Rock: Your Choice
[Cache – #141] Have a look at these six pictures, which I took this morning in the space of five minutes, and then scroll down: As you can see, all of these people are rappers. Either that or photographers these days, especially those working for read more
Is Canada’s Brand a Joke?
[Cache – #138] Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are too fat and do not belong. Canada is egalitarian, but read more
Posted in what is a brand?, what is branding?
Tagged andris pone, BNN, Brand: It Ain't the Logo, branding, Cache, Canada, Canada's brand, CBC Radio One, Justin Bieber, lululemon, Rob Ford, toronto
2 Comments
Lululemon May Be BS; Tangerine May Be A Peach.
[Cache – #137] Note: a comment from yours truly on Indigo’s stock price drop, in the National Post. Lululemon May Be BS. Now we know why Lululemon founder and chairman Chip Wilson stays mainly behind the scenes. For a guy who read more
Posted in best brand names, brand character, brand experience, brand foundation, brand identity, brand messaging, brand names, Chief Brand Officer, hypermessaging, logos, positioning, remark-able, taglines, trademarks
Tagged andris pone, BNN, brand names, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, ING Direct Tangerine, lululemon, lululemon manifesto, national post, Visa
2 Comments
Why You Want To Be Like Rob Ford
[Cache – #136] Why does the media, and now the chief of police, persecute Rob Ford? Because he’s overweight. And otherwise not easy on the eye. And because he is a plain-spoken individual on a single-minded mission to cut the read more
Posted in brand foundation, insurance advisor series, mission statements, mission/vision/values, personal branding, positioning, vision statements
Tagged andris pone, BNN, brand loyalty, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, customer loyalty, mission, Rob Ford, Tom Marchese, toronto, values, vision
6 Comments
The Friday Morning Blog Caches Out
A namer needs a good name. That was the driver behind the change from Andris and Associates to Coin. Just as it is for the transition, effective today, from The Friday Morning Blog to Cache. Names have jobs to do. One of the most exciting is the requirement read more
Posted in brand names
Tagged andris pone, BlackBerry, BNN, brand names, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, Laura K Brand Design, naming, Whiteboard Consulting
4 Comments
Personal branding chat with Mark Satov: how to actually be different
Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.