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Tag Archives: Brand: It Ain’t the Logo
Lexus: The Inconsistent Pursuit of Perfection
[Cache #203] SPECIAL GUEST BLOGGER: TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) — How reasonable does it sound to you that Toyota could challenge the big luxury Brands – Mercedes, Audi, BMW and others read more
Posted in brand differentiation, brand experience, consistency, customer service, positioning, taglines
Tagged andris pone, brand differentiation, brand experience, brand positioning, Brand: It Ain't the Logo, branding, Cache, Lexus, positioning statements, taglines, ted matthews, The Relentless Pursuit of Perfection, Toyota
2 Comments
Coin Endorses John Tory as Best for Toronto’s Brand
[Cache #175] By Andris Pone President, Coin Branding andris@coinbranding.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use a makeover. For which I must give thanks, because their read more
Posted in andris pone media comment, brand culture, Chief Brand Officer, internal branding, logos, what is a brand?
Tagged andris pone, brand culture, brand logos, brand strategy, Brand: It Ain't the Logo, branding, Cache, Coin, Doug Ford, Globe and Mail, Harry Jerome, John Tory, Olivia Chow, Rob Ford, Royson James, toronto, Toronto Star
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Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
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You Can Rap or You Can Rock: Your Choice
[INSURANCE ADVISOR EDITION: THE 6th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES] By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer. In this series of six bi-weekly blogposts read more
You Can Rap or You Can Rock: Your Choice
[Cache – #141] Have a look at these six pictures, which I took this morning in the space of five minutes, and then scroll down: As you can see, all of these people are rappers. Either that or photographers these days, especially those working for read more
Is Canada’s Brand a Joke?
[Cache – #138] Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are too fat and do not belong. Canada is egalitarian, but read more
Posted in what is a brand?, what is branding?
Tagged andris pone, BNN, Brand: It Ain't the Logo, branding, Cache, Canada, Canada's brand, CBC Radio One, Justin Bieber, lululemon, Rob Ford, toronto
2 Comments
Lululemon May Be BS; Tangerine May Be A Peach.
[Cache – #137] Note: a comment from yours truly on Indigo’s stock price drop, in the National Post. Lululemon May Be BS. Now we know why Lululemon founder and chairman Chip Wilson stays mainly behind the scenes. For a guy who read more
Posted in best brand names, brand character, brand experience, brand foundation, brand identity, brand messaging, brand names, Chief Brand Officer, hypermessaging, logos, positioning, remark-able, taglines, trademarks
Tagged andris pone, BNN, brand names, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, ING Direct Tangerine, lululemon, lululemon manifesto, national post, Visa
2 Comments
Why You Want To Be Like Rob Ford
[Cache – #136] Why does the media, and now the chief of police, persecute Rob Ford? Because he’s overweight. And otherwise not easy on the eye. And because he is a plain-spoken individual on a single-minded mission to cut the read more
Posted in brand foundation, insurance advisor series, mission statements, mission/vision/values, personal branding, positioning, vision statements
Tagged andris pone, BNN, brand loyalty, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, customer loyalty, mission, Rob Ford, Tom Marchese, toronto, values, vision
6 Comments
The Friday Morning Blog Caches Out
A namer needs a good name. That was the driver behind the change from Andris and Associates to Coin. Just as it is for the transition, effective today, from The Friday Morning Blog to Cache. Names have jobs to do. One of the most exciting is the requirement read more
Posted in brand names
Tagged andris pone, BlackBerry, BNN, brand names, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, Laura K Brand Design, naming, Whiteboard Consulting
4 Comments
Personal branding chat with Mark Satov: how to actually be different
Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.