Sign Up
Top Posts
Blogroll
- Amy Verner – Globe and Mail
- Beauparlant Design
- Consumerist
- David Aaker
- Globe and Mail
- Hollie Shaw – National Post
- Imaginis Marketing
- International Ass'n of Franchisees and Dealers
- Kobayashi Online
- Laura K
- Made to Stick
- Marina Strauss – Globe and Mail
- Marketing Profs
- One Look
- Philter Communications
- Scott Deveau – National Post
- Second Cup
- Seth Godin
- The Onion
- Toronto Star
Brands I'm blogging about
- Abercrombie and Fitch
- Accenture
- Adrian Peterson
- Aerie
- Aeroplan
- Air Canada
- Air Canada Express
- Al Ries
- American Apparel
- Anthony Weiner
- Anytime Fitness
- Apple
- Arizona Cardinals
- AT&T
- Bar Rescue
- Barack Obama
- BART
- Bayer
- beerbistro
- Bell
- Best Buy
- Birks
- Blackberry
- BMO
- BMO Financial Group
- Bud Light
- Buffalo Bills
- Canada
- Canada Goose
- Canadian Tire
- CBC
- Celebrity
- CFL
- Charlie Hebdo
- Cirque Du Soleil
- Craft Dogs
- Dineen
- Don Cherry
- Dov Charney
- Dove
- Dragon's Den
- Epilepsy Toronto
- Fairmont Hotels & Resorts
- Fat Bastard
- FCUK
- FedEx
- Four Seasons Hotels and Resorts
- Frogbox
- Gatorade
- GE
- Gillette
- Globe and Mail
- HealthAchieve
- Home Depot
- Home Trust Financial
- Hotel Gelato
- Humber River Hospital
- Ice Bucket Challenge
- ICI
- IKEA
- Indigo
- ING Direct
- Isaac Newton
- James Reimer
- Jian Ghomeshi
- Jim Collins
- Jim Kelly
- Jimmy Fallon
- Jon Taffer
- Justin Bieber
- Kindle
- Kobo
- Labatt
- Lance Armstrong
- Las Vegas
- LikeWise
- Lululemon
- MADD
- McKinsey and Company
- Metro
- Michelin
- Microsoft
- Molson-Coors
- Monty Python
- Movember
- Naomi Klein
- National Post
- NBA
- Nelson Mandela
- Netflix
- NFL
- NHL
- Nike
- Nordstrom
- Oaken Financial
- Olympics
- Oprah
- Ottawa RedBlacks
- Ottawa Rough Riders
- Ottawa Senators
- Paulina Gretzky
- Phoenix Coyotes
- Pink Floyd
- Porsche
- Porter Airlines
- Public Mobile
- Q
- Radio-Canada
- Ray Rice
- RIM
- Ritz Carlton
- Rob Ford
- Robin Williams
- Roger Goodell
- Roger Waters
- Rogers
- Rogers Centre
- Samsung
- Scotiabank BuskerBall
- Scotiabank BuskerFest
- Second Cup
- Sick Kids Hospital
- Simon Sinek
- SkyDome
- Sleeman
- Sleeman
- Slutwalk
- Smart car
- Spence Diamonds
- Staples
- Starbucks
- Starburst
- Steam Whistle
- Stella Artois
- Subway
- Super Bowl
- Tag Heuer
- Tangerine
- Target
- Tassimo
- TED
- Telus
- The Bay
- The Gap
- Tiffany's
- Tiger Woods
- Tim Hortons
- Toronto
- Toronto FC
- Toronto Maple Leafs
- Toronto Raptors
- Toshiba
- Tough Mudder
- Triumph
- TTC
- Uber
- Under Armour
- Victoria's Secret
- Walmart
- Westin
- WestJet
- William Osler Health System
- World Cup Soccer
- Yellow Pages
- Zappos
Categories
- andris pone media comment
- bar rescue
- be remark-able
- best brand names
- brand advertising
- brand ambassadors
- brand authenticity
- brand character
- brand copywriting
- brand culture
- brand differentiation
- brand equity
- brand experience
- brand foundation
- brand identity
- Brand It Ain't the Logo
- brand messaging
- brand names
- brand stories
- brand values
- CacheMeme
- Chief Brand Officer
- confidence
- consistency
- core purpose
- customer service
- health care
- hypermessaging
- insurance advisor series
- internal branding
- key messaging
- logos
- mission statements
- mission/vision/values
- non-profit branding
- personal branding
- positioning
- reason to believe
- rebranding
- self-actualization
- taglines
- trademarks
- Uncategorized
- vision statements
- what is a brand?
- what is branding?
- worst brand names
Archives
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- September 2010
- August 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- October 2009
Tag Archives: Brand: It Ain’t the Logo
Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
Leave a comment
You Can Rap or You Can Rock: Your Choice
[INSURANCE ADVISOR EDITION: THE 6th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES] By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer. In this series of six bi-weekly blogposts read more
You Can Rap or You Can Rock: Your Choice
[Cache - #141] Have a look at these six pictures, which I took this morning in the space of five minutes, and then scroll down: As you can see, all of these people are rappers. Either that or photographers these days, especially those working for read more
Is Canada’s Brand a Joke?
[Cache - #138] Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are too fat and do not belong. Canada is egalitarian, but read more
Posted in what is a brand?, what is branding?
Tagged andris pone, BNN, Brand: It Ain't the Logo, branding, Cache, Canada, Canada's brand, CBC Radio One, Justin Bieber, lululemon, Rob Ford, toronto
2 Comments
Lululemon May Be BS; Tangerine May Be A Peach.
[Cache - #137] Note: a comment from yours truly on Indigo’s stock price drop, in the National Post. Lululemon May Be BS. Now we know why Lululemon founder and chairman Chip Wilson stays mainly behind the scenes. For a guy who read more
Posted in be remark-able, best brand names, brand character, brand experience, brand foundation, brand identity, brand messaging, brand names, Chief Brand Officer, hypermessaging, logos, positioning, taglines, trademarks
Tagged andris pone, BNN, brand names, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, ING Direct Tangerine, lululemon, lululemon manifesto, national post, Visa
2 Comments
Why You Want To Be Like Rob Ford
[Cache - #136] Why does the media, and now the chief of police, persecute Rob Ford? Because he’s overweight. And otherwise not easy on the eye. And because he is a plain-spoken individual on a single-minded mission to cut the read more
The Friday Morning Blog Caches Out
A namer needs a good name. That was the driver behind the change from Andris and Associates to Coin. Just as it is for the transition, effective today, from The Friday Morning Blog to Cache. Names have jobs to do. One of the most exciting is the requirement read more
Posted in brand names
Tagged andris pone, BlackBerry, BNN, brand names, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, Laura K Brand Design, naming, Whiteboard Consulting
4 Comments
Why Beer Is Not Like Insurance
THE 2ND OF 6 POSTS IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer. In this series of read more
When You Absolutely, Positively Need a Lisa
[Cache - #133] Can your brand attract a Lisa? If you want to meet an impressive individual, meet Lisa Lisson. She joined FedEx Canada in an entry level marketing role in 1992, and by 2010 she was president. The first Canadian read more
Coin Endorses John Tory as Best for Toronto’s Brand
[Cache #175] By Andris Pone President, Coin Branding andris@coinbranding.com – Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use a makeover. For which I must give thanks, because their read more