Tag Archives: brand differentiation

Andris Pone media comment on Bill O’Reilly and Fox

I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing.  Her central question:  what does the future hold for Fox?  

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Justin’s Branding Jiu-Jitsu

[Cache #217] By Andris Pone – President, Coin Branding — We know Justin Trudeau, who literally beat up the much bigger Brazeau, to be a good boxer.  As effective (and satisfying) as Trudeau’s pugilistic skills proved to be, he has elected not to metaphorically employ them read more

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WestJet and the High Cost of Ownership

[Cache #191] By Andris Pone President, Coin Branding — It is the Holy Grail of brand positioning:  for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more

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