Tag Archives: brand differentiation
I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing. Her central question: what does the future hold for Fox?
[Cache #217] By Andris Pone – President, Coin Branding — We know Justin Trudeau, who literally beat up the much bigger Brazeau, to be a good boxer. As effective (and satisfying) as Trudeau’s pugilistic skills proved to be, he has elected not to metaphorically employ them read more
[Cache #203] SPECIAL GUEST BLOGGER: TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) — How reasonable does it sound to you that Toyota could challenge the big luxury Brands – Mercedes, Audi, BMW and others read more
[Cache #191] By Andris Pone President, Coin Branding — It is the Holy Grail of brand positioning: for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more