Tag Archives: best new brand names of 2010

Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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What’s your Vote? The Best New Brand Names of 2010

[Cache - #5] What makes a great brand name?  First and foremost, it takes great effort and rigorous process.  Next, intrinsic to the name must be, principally, two interdependent things:  meaning and memorability. Why bother putting in the time and effort that’s read more

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