Tag Archives: bell

A Fairy Tale from Public Mobile

[Cache – #57] Public Mobile is a great name – theoretically, at least.  Its potential greatness lies in the storytelling possibilities it opens up.  The word “public” helps tell the central brand story:  that Public is different from the big read more

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Bell’s Fibe: best (or worst?) name of the week

[Cache – #49] Names have jobs to do. Vote on which ones do them best and worst. One of the most important decisions you can make when naming a new brand, be it an organization, product, service, business line or read more

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Mobilicity: higher intelligence

[Cache – #33] It’s not the type of mascot that counts, it’s how you use it. That was the key point of my recent comments on Mobilicity in the National Post. Koodo, for example, has an animated, Spanish-accented wrestler as read more

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Top 5 (or is it Bottom 5?) Worst Brands of the Year

Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you thought deserved the #1 spot. Click here to see the read more

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