Tag Archives: Barack Obama

Ryan Lochte and The One Stupid Thing You Won’t Do

[Cache #248] By Andris Pone – President, Coin Branding — Last night was the first this summer that I couldn’t sit in shorts on my balcony.  Because it was too cold. In the heat of July and August, it is read more

Posted in brand equity, consistency, personal branding | Tagged , , , , , , , , | Leave a comment

The Words Obama Needs To Say

[Cache #222] By Andris Pone – President, Coin Branding — Barack Obama, with the next presidential election less than a year away, is now what the Americans call a lame duck president.  Yet that positioning is very much inadequate to describe the distinct power held read more

Posted in brand names, key messaging, positioning | Tagged , , , , , , , , , , , , | 2 Comments

Democrat and Republican: Two Brands Divided

[Cache – #93] Now that Barack Obama has prevailed in the presidential election, Republican focus in particular has turned to the nature of the Republican brand, and what must be done to make it a winner again.  (The focus of read more

Posted in positioning | Tagged , , , , , , , | 5 Comments