Tag Archives: andris pone

Andris Pone media comment on Bill O’Reilly and Fox

I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing.  Her central question:  what does the future hold for Fox?  

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Andris Pone media comment on United

I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)      

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Talking Trump on The National Tonight

Celebrities are swinging at Trump from the stage.  What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable interview this afternoon with Ron Charles of CBC’s The National. read more

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The Beer Thrower Is Just Our Scapegoat

[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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Branding It To The Edge

It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government of Canada.  The theme of the two-day retreat was “Taking It To The Edge”, hence read more

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Ryan Lochte and The One Stupid Thing You Won’t Do

[Cache #248] By Andris Pone – President, Coin Branding — Last night was the first this summer that I couldn’t sit in shorts on my balcony.  Because it was too cold. In the heat of July and August, it is read more

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I Give Trump the Gold Medal

[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world?  It’s not Apple.  Or Google.  Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway.  The above are the brands defined read more

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Will Ferrell’s Joke About Life (Insurance)

[Cache #246] By Andris Pone – President, Coin Branding — Summer is the time of fun and laughter, and in that vein I found myself this week watching a 2011 YouTube video of Will Ferrell’s acceptance speech for the most read more

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