BLOG, Uncategorized Tiger, Daly, and the economics of bad boy brands A colleague of mine thinks Tiger is faking it. That Tiger has been playing poorly on purpose, to generate sympathy and crawl his way back into our ... by Andris Pone • April 12, 2013June 25, 2020
BLOG, Uncategorized Tiger’s brand today: hypocrisy of the highest order How much will Tiger’s transgressions cost his brand? What his endorsers are paying for Companies like Nike, American Express and Accenture are paying Tiger megabucks to convey certain characteristics they ... by Andris Pone • December 3, 2009June 25, 2020