Tiger, Daly, and the economics of bad boy brands
A colleague of mine thinks Tiger is faking it. That Tiger has been playing poorly on purpose, to generate sympathy and crawl his way back into our ...
Tiger’s brand today: hypocrisy of the highest order
How much will Tiger’s transgressions cost his brand? What his endorsers are paying for Companies like Nike, American Express and Accenture are paying Tiger megabucks to convey certain characteristics they ...