Tag Archives: Accenture

Tiger, Daly, and the economics of bad boy brands

[Cache - #112] A colleague of mine thinks Tiger is faking it.  That Tiger has been playing poorly on purpose, to generate sympathy and crawl his way back into our hearts.  That he believes we’re all as gullible as Lindsey read more

Posted in brand equity | Tagged , , , , , , , , , , , , | 6 Comments

Tiger’s brand today: hypocrisy of the highest order

How much will Tiger’s transgressions cost his brand? What his endorsers are paying for Companies like Nike, American Express and Accenture are paying Tiger megabucks to convey certain characteristics they want to be associated with, including: Discipline Intelligence Good judgement read more

Posted in brand advertising, brand character | Tagged , , , , , | Leave a comment