Tag Archives: VIA

For Google, Alphabet Might Spell Trouble

[Cache #210] By Andris Pone – President, Coin Branding — Really?  They forgot to Google it? Not likely.  Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet.  My first Google search of the story led to The New read more

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Aeroplan Flies Too Close

[Cache #160] The central purpose of branding is to help people understand how you are different.  On this basis, how different is your brand if it has the same name and/or tagline as someone else? If that someone else happens not to be in the read more

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Starbucks’ VIA is a dumb idea. Right?

In a desperate panic to boost incremental growth, Starbucks has introduced – incredibly – an instant coffee: VIA. It’s an obvious and rather pathetic betrayal of all Starbucks stands for: cool coffee-house atmosphere, customized coffee creations, a “third place” for read more

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