Tag Archives: BART

Aeroplan Flies Too Close

[Cache #160] The central purpose of branding is to help people understand how you are different.  On this basis, how different is your brand if it has the same name and/or tagline as someone else? If that someone else happens not to be in the read more

Posted in brand differentiation, brand equity, brand names, positioning, taglines, trademarks | Tagged , , , , , | 3 Comments