[Cache – #2]
I have a business idea for you: start a Toronto cab company and require that all your drivers have fresh breath and no BO. With a brand position so utterly revolutionary, you will be rich beyond your wildest dreams.
Alas, a dream this will likely remain – because I seem to recall the city is not in the practice of issuing new licenses, and that the cost of buying a license from an existing owner is prohibitive. But surely it is acceptable to fantasize for just a moment. What names can we conjure up for such an incredible enterprise? Pick your favourite or suggest an alternative: