Quiz

Does your brand mean business?

Take this quiz to find out.

CONTEXT:

Top-performing organizations have a Brand Foundation that defines them - and allows them to achieve:

  1. Employee attraction, retention and empowerment:
    Attracting and retaining the best people, and giving them the authority to make on-the-spot
    decisions that support the brand.
  2. Strategic alignment:
    Employees consistently acting in support of key company objectives.
  3. Marketing efficiency and effectiveness:
    Getting the most from the corporate marketing dollar.

ANSWER THESE 11 QUESTIONS:

SECTION 1 of 3: EMPLOYEE ATTRACTION, RETENTION AND EMPOWERMENT

SECTION 2 of 3: STRATEGIC ALIGNMENT

ISSUE 3 of 3: MARKETING EFFICIENCY AND EFFECTIVENESS

INTERPRETING YOUR SCORE:

18-22 points: Congratulations. You are the Southwest Airlines of your industry. Fly on.
11-17 points: If you want to be the Southwest Airlines of your industry, first you need to build a Brand
Foundation that articulates who you are, and where you want to go. Then you can get
everyone cruising at higher altitude.
0-10 points: Before you can be Southwest Airlines, you've got to get your wings. To get started, it's
imperative that you take the best of your current brand and combine it, in a Brand
Foundation, with what you truly want your brand to be. In doing so, you'll have taken a
crucial step towards getting everyone on the same page – and off the ground.
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