On CBC’s The National re Burberry

Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice.  Is it great branding, pandering to environmentalists or a bit of both?

Watch the clip here.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *