2 Responses to Lululemon May Be BS; Tangerine May Be A Peach.

  1. Nicely said. I was a bit thrown by the Tangerine announcement, being a customer. A fruit doesn’t really engender a lot of confidence in a business service that is very important to me. But the jury is still out. And I like how effectively you avoided the main vortex of branding issues we currently have in Toronto at City Council…

    • Coin says:

      Hi Angela,
      I hear you on the fruit issue. I wonder if they will use the name more as a colour vs. a fruit. Would that make a difference to you?

      I think of Ornge and how there is no fruity connotation at all.

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