By Andris Pone – President, Coin Branding
Last week, Earls Restaurants upset Alberta cattle farmers and others by announcing they would switch from Canadian to American beef, because they could not source sufficient quantities that met the Certified Humane standard.
And today, they flipped their position.
Is this good or bad for the Earls’ brand? My short interview with Paul Haavardsrud will run at either 435 or 535pm today on CBC Radio One.
(See the headline on CBC.ca here)