in the media

Birks and Tiffany & Co: Battle of the Blue Jewelry Boxes

National Post

July 9, 2014
Read here

Air Canada Baggage Tossing

CBC Radio One

April 21, 2014
More here

Super Bowl ads get more feminine

Montreal Gazette

January 31, 2014
Read here

Lululemon shares tumble after profit warning

National Post

January 13, 2014
Read here

Tim Hortons’ “Good Ol’ Hockey Game”

CBC Radio One

January 2, 2014
Listen here (starts at 1:10)

WestJet’s “Christmas Miracle”

CBC Radio One

December 16, 2013
Listen here

Indigo shares plunge

Financial Post

November 6, 2013
Read here

Windows 8 recall

CBC Radio One

May 7, 2013
Listen here

IKEA’s meatball problem

CBC Radio One

February 25, 2013
Listen here

Restoring Lance Armstrong’s personal brand

Business News Network

January 15, 2013
Watch here

WestJet trademarks potential names for regional carrier

National Post

September 12, 2012
Read here

SupportNet

Ryerson Review

Summer, 2012
Read here

Cult skin cream sets sights east

National Post

November 28, 2011

read here

Aliens ‘natural fit’ for Mobilicity

National Post

July 22, 2011

download pdf

Sentinels of Canadiana

(Molson Canadian)

National Post

February 12, 2010

Steam Whistle campaign seems to be an acquired taste

National Post

July 24, 2009

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Images are inspiring, voiceover is grand, but we’re not reinventing GM

National Post

July 10, 2009

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Travelling, without being a tourist (Canadian Tourism Commission)

National Post

June 19, 2009

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Soothed by my gecko (Telus)

National Post

June 5, 2009

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It’s nothing much to scream about (Doritos)

National Post

May 22, 2009

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Branding Manufacturing (Canadian Manufacturers and Exporters)

20/20 Magazine

March/April 2009
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Disconnected (Bell)

Marketing magazine

October 28, 2008

download pdf

Friends in High Places (Excerpt from Brand: It Ain’t the Logo*)

Marketing magazine

February 25, 2008

download pdf

Lance Armstrong Video