Category Archives: worst brand names

Toronto Pan Am Names

[Cache #204] – By Andris Pone – President, Coin Branding – On the question of whether to use initials in a name, the rule is clear: (almost) never. For example, when you have a Franken-name like this… CIBC Pan Am read more

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WestJet: Cockpits and Cocktails Don’t Mix

[Cache #198] By Andris Pone President, Coin Branding – What is a flight deck? Why, it’s a place you drink booze, of course.  At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more

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Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.

[Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo.  Three years later, it is still a bloody good question.  Zoosk is a name read more

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Great, and Not So Great, Moments in Brand Naming History

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