Category Archives: what is branding?

Je Suis Birdman

[Cache #186] By Andris Pone President, Coin Branding – Michael Keaton is floating in his underpants.  Not that they are loose.  He is levitating, in mid-air, cross-legged.  It is the very first shot of his latest movie, Birdman, which is tied for the lead read more

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Will Your Customers Give You Their Bodies?

[Cache - #164] How many of your customers have tattooed your logo on their bodies? If your company happens be called Anytime Fitness, a chain of more than 2,400 gyms in 19 countries, your answer, according to a BBC News story this read more

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Branding For Women

[Cache #161] American Apparel CEO Dov Charney, just removed by his board, is renowned for removing his pants before a stroll around the factory floor.  Or for just wearing a sock where one would expect his underpants to be, and for many other sexually-charged workplace antics. read more

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The Promise of Spring (and a new feature)

[Cache - #150] In the Great White North, it might not feel like it - but today is the first full day of Spring.  It is our annual, unmistakable sign that despite the snow still on the ground and the chill still in read more

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Sochi: A Bargain at Twice the Price

[Cache - #146] Every four years, Canadians engage in a structured two-week exercise to reflect deeply about what it means to be a citizen of this country.  That two weeks is called the Winter Olympics, and with each edition we reach the conclusion that to be Canadian read more

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