[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
[Cache #186] By Andris Pone President, Coin Branding — Michael Keaton is floating in his underpants. Not that they are loose. He is levitating, in mid-air, cross-legged. It is the very first shot of his latest movie, Birdman, which is tied for the lead read more
Posted in brand authenticity, brand differentiation, positioning, self-actualization, what is a brand?, what is branding?
Tagged andris pone, Birdman, brand positioning, brand strategy, branding, Cache, Coin Branding, Emma Stone, Michael Keaton, Oscars
[Cache #181] By Andris Pone President, Coin Branding — If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you need look no further than the just announced “rebranding” of read more
Posted in andris pone media comment, brand culture, brand differentiation, brand experience, customer service, rebranding, what is a brand?
Tagged Alix Box, andris pone, Cache, Second Cup, starbucks
[Cache #175] By Andris Pone President, Coin Branding email@example.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use a makeover. For which I must give thanks, because their read more
Posted in andris pone media comment, brand culture, Chief Brand Officer, internal branding, logos, what is a brand?
Tagged andris pone, brand culture, brand logos, brand strategy, Brand: It Ain't the Logo, branding, Cache, Coin, Doug Ford, Globe and Mail, Harry Jerome, John Tory, Olivia Chow, Rob Ford, Royson James, toronto, Toronto Star
[Cache #173] Is Canada’s brand a joke? That was the question I asked last year, in the midst of Canadians like Rob Ford, Justin Bieber and Chip Wilson behaving badly and attracting much mockery from a bevy of late night heavyweights including Jimmy Kimmel, Jimmy Fallon, Jon read more
Posted in brand culture, what is a brand?
Tagged andris pone, brand strategy, branding, Cache, Canada, Canada's Got Talent, Canadian Idol, Chip Wilson, Coin Branding, Jimmy Fallon, Jimmy Kimmel, Jon Stewart, Justin Bieber, Montreal Canadiens, netflix, NHL, Rob Ford, So You Think You Can Dance Canada, Stephen Colbert, The Amazing Race Canada, The Tragically Hip, Toronto Maple Leafs, Trailer Park Boys
[Cache #171] NEW YORK – League Commissioner Roger Goodell, defending America’s dominant professional sport against accusations it is not yet 100% comprised of wife beaters and child abusers, today strongly signalled this intention by renaming the league from NFL to NFeLon. “Our league isn’t just about violence read more
Posted in brand authenticity, brand names, vision statements, what is a brand?
Tagged Adrian Peterson, andris pone, Arizona Cardinals, brand naming, brand strategy, branding, Cache, child abuse, Coin Branding, domestic violence, Jonathan Dwyer, NFL, Ray Rice, Roger Goodell
[Cache – #164] How many of your customers have tattooed your logo on their bodies? If your company happens be called Anytime Fitness, a chain of more than 2,400 gyms in 19 countries, your answer, according to a BBC News story this read more
Posted in brand experience, logos, remark-able, what is a brand?, what is branding?
Tagged andris pone, Anytime Fitness, brand strategy, branding, Coin Branding, Nike, Under Armour
[Cache – #143] “Is it true y’all have a crack smoking mayor?” Toronto, this is your brand in New Orleans, Louisiana (and pretty much everywhere else), where a friend received this question. And how better to turn around Toronto’s embarrassing brand than read more
[Cache – #138] Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are too fat and do not belong. Canada is egalitarian, but read more
Posted in what is a brand?, what is branding?
Tagged andris pone, BNN, Brand: It Ain't the Logo, branding, Cache, Canada, Canada's brand, CBC Radio One, Justin Bieber, lululemon, Rob Ford, toronto