Category Archives: vision statements

NFL Announces Name Change to NFeLon

[Cache #171] NEW YORK – League Commissioner Roger Goodell, defending America’s dominant professional sport against accusations it is not yet 100% comprised of wife beaters and child abusers, today strongly signalled this intention by renaming the league from NFL to NFeLon. “Our league isn’t just about violence read more

Posted in brand authenticity, brand names, vision statements, what is a brand? | Tagged , , , , , , , , , , , , , | Leave a comment

We Can Be Like Mandela

[Cache - #140] – “There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.” Nelson Mandela This quote is just one of seven read more

Posted in brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, vision statements | Tagged | Leave a comment

Why should anyone choose you? Getting started on personal branding

[Cache - #89] Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products.  If you work for someone else, your main brand challenge will be similar to that experienced by the advisors: read more

Posted in brand foundation, brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, positioning, reason to believe, taglines, vision statements, what is a brand? | Tagged , | 2 Comments