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Category Archives: Uncategorized
Raptors will win in both courts
Will Monster Energy Drink get squashed like the Golden State Warriors by the Toronto Raptors? Check out my interview with CBC Radio to find out.
Posted in Uncategorized
Tagged andris pone, Attract book, branding, law, monster energy drink, Toronto Raptors, trademark
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On CBC Radio One: Weight Watchers renames as WW
To align with their new strategy, Weight Watchers has changed their name to WW. What do I think of the new moniker? You can listen here.
Posted in Uncategorized
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On CBC’s The National re Burberry
Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice. Is it great branding, pandering to environmentalists or a bit of both? read more
Posted in Uncategorized
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Indigo book signing – photos!
Today I am celebrating my good fortune at having such great family, friends, clients and business partners. What a launch last night at the IndigoSpirit First Canadian Place. THANK YOU.
Posted in Uncategorized
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Book signing event at Indigo – July 25th
I’m very pleased to tell you that Attract will soon be available in selected Indigo stores in the GTA. First is the Indigo at First Canadian Place – where I hope you can join me for a book signing next read more
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Fall Back (Part Two)
By Andris Pone – President, Coin Branding — Cache completes its two-week sabbatical with a look back at these popular posts from this time of year: If You Want People To Care (September 12, 2014) The Unacceptable Cost of Poor Vision (September 27, 2013) Why read more
Posted in Uncategorized
Tagged andris pone, brand naming, brand strategy, branding blog, Cache, Coin Branding
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Fall Back (Part One)
By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither. So here are some posts from October/November all the way back to the dawn of Cache in read more
Posted in Uncategorized
Tagged andris pone, brand naming, brand positioning, brand strategy, Cache, Canada, Coin Branding
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I Won’t Be Voting For Darrin Davidson – But Orangeville Should
[Cache #176] By Andris Pone President, Coin Branding andris@coinbranding.com — This Monday October 27th, I will not be voting for Darrin Davidson, candidate for Councillor in Orangeville, Ontario. Because I do not live there. Instead, I live and run my branding read more
Posted in brand messaging, key messaging, positioning, Uncategorized
Tagged Darrin Davidson, Orangeville
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Robin Doesn’t Live Here Anymore
Cache #167 Robin Williams is dead. To quote the Monty Python parrot sketch, which he no doubt knew well and could likely recite while playing both parts and inventing a third, a surprise ending and several sequels, “He is no read more
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Tagged andris pone, brand strategy, branding, branding blog, Cache, Monty Python, Robin Williams
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Get Better Rob Ford
— IN THE MEDIA: Andris Pone comment on the Super Bowl, WestJet, Tim Hortons, Lululemon, Indigo and more. BOOK: Buy the #1 Globe and Mail bestselling Brand: It Ain’t the Logo or download a free chapter.