Category Archives: Uncategorized

On CBC Radio One: Weight Watchers renames as WW

To align with their new strategy, Weight Watchers has changed their name to WW. What do I think of the new moniker?  You can listen here.    

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On CBC’s The National re Burberry

Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice.  Is it great branding, pandering to environmentalists or a bit of both? read more

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Indigo book signing – photos!

Today I am celebrating my good fortune at having such great family, friends, clients and business partners. What a launch last night at the IndigoSpirit First Canadian Place.  THANK YOU.  

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Book signing event at Indigo – July 25th

I’m very pleased to tell you that Attract will soon be available in selected Indigo stores in the GTA. First is the Indigo at First Canadian Place – where I hope you can join me for a book signing next read more

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Fall Back (Part Two)

By Andris Pone – President, Coin Branding — Cache completes its two-week sabbatical with a look back at these popular posts from this time of year: If You Want People To Care (September 12, 2014) The Unacceptable Cost of Poor Vision (September 27, 2013) Why read more

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Fall Back (Part One)

By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither.  So here are some posts from October/November all the way back to the dawn of Cache in read more

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I Won’t Be Voting For Darrin Davidson – But Orangeville Should

[Cache #176] By Andris Pone President, Coin Branding andris@coinbranding.com — This Monday October 27th, I will not be voting for Darrin Davidson, candidate for Councillor in Orangeville, Ontario. Because I do not live there.  Instead, I live and run my branding read more

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Robin Doesn’t Live Here Anymore

Cache #167 Robin Williams is dead. To quote the Monty Python parrot sketch, which he no doubt knew well and could likely recite while playing both parts and inventing a third, a surprise ending and several sequels, “He is no read more

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Get Better Rob Ford

  — IN THE MEDIA:  Andris Pone comment on the Super Bowl, WestJet, Tim Hortons, Lululemon, Indigo and more. BOOK:  Buy the #1 Globe and Mail bestselling Brand: It Ain’t the Logo or download a free chapter.

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Andris Pone CBC Radio One interview re Tim Hortons’ “Good Ol’ Hockey Game” ad with Sidney Crosby

It was my pleasure to speak with CBC Radio One business reporter Paul Havaardsrud about this ad.  To me, what is remark-able about the ad is that it appears Tims is sponsoring the Olympics and/or World Junior Hockey Championships, when read more

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