Category Archives: Uncategorized

CBC Radio One Interview: IHG properties, including Holiday Inn, tossing toiletries bottles

Posted on August 1, 2019 by Coin - Leave a comment

Are hotel guests OK with hygienically questionable and cheap looking toiletries in the name of saving the environment? I say probably. International Hotels Group, parent of Holiday Inn and many other brands, is about to find out.  

Posted in Uncategorized | Leave a comment

Raptors will win in both courts

Posted on June 14, 2019 by Coin - Leave a comment

Will Monster Energy Drink get squashed like the Golden State Warriors by the Toronto Raptors? Check out my interview with CBC Radio to find out.

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

On CBC Radio One: Weight Watchers renames as WW

Posted on September 25, 2018 by Coin - Leave a comment

To align with their new strategy, Weight Watchers has changed their name to WW. What do I think of the new moniker?  You can listen here.    

Posted in Uncategorized | Leave a comment

On CBC’s The National re Burberry

Posted on September 6, 2018 by Coin - Leave a comment

Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice.  Is it great branding, pandering to environmentalists or a bit of both? read more

Posted in Uncategorized | Leave a comment

Indigo book signing – photos!

Posted on July 26, 2018 by Coin - Leave a comment

Today I am celebrating my good fortune at having such great family, friends, clients and business partners. What a launch last night at the IndigoSpirit First Canadian Place.  THANK YOU.  

Posted in Uncategorized | Leave a comment

Book signing event at Indigo – July 25th

Posted on July 18, 2018 by Coin - Leave a comment

I’m very pleased to tell you that Attract will soon be available in selected Indigo stores in the GTA. First is the Indigo at First Canadian Place – where I hope you can join me for a book signing next read more

Posted in Uncategorized | Leave a comment

Fall Back (Part Two)

Posted on November 6, 2015 by Coin - Leave a comment

By Andris Pone – President, Coin Branding — Cache completes its two-week sabbatical with a look back at these popular posts from this time of year: If You Want People To Care (September 12, 2014) The Unacceptable Cost of Poor Vision (September 27, 2013) Why read more

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Fall Back (Part One)

Posted on October 30, 2015 by Coin - Leave a comment

By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither.  So here are some posts from October/November all the way back to the dawn of Cache in read more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

I Won’t Be Voting For Darrin Davidson – But Orangeville Should

Posted on October 25, 2014 by Coin - Leave a comment

[Cache #176] By Andris Pone President, Coin Branding andris@coinbranding.com — This Monday October 27th, I will not be voting for Darrin Davidson, candidate for Councillor in Orangeville, Ontario. Because I do not live there.  Instead, I live and run my branding read more

Posted in brand messaging, key messaging, positioning, Uncategorized | Tagged , | Leave a comment

Robin Doesn’t Live Here Anymore

Posted on August 15, 2014 by Coin - Leave a comment

Cache #167 Robin Williams is dead. To quote the Monty Python parrot sketch, which he no doubt knew well and could likely recite while playing both parts and inventing a third, a surprise ending and several sequels, “He is no read more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment