Category Archives: taglines

Andris Pone media comment on United

I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)      

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Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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You Deserve Better

[Cache #245] By Andris Pone – President, Coin Branding — In the season of the summer read, perhaps the most important story you could consider is your own.  What is it, exactly?  And how well or poorly are you telling read more

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The Happiest Place on Earth

[Cache #242] By Andris Pone – President, Coin Branding — Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise.   People come from all around the planet to experience that promise.  Especially families.  And even more especially, children – read more

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Courage

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

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The Astonishing Tessa Smith, and How To Live Your Brand

[Cache #236] By Andris Pone – President, Coin Branding — Is your brand dead or alive? By alive, I mean this:  are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more

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How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

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Introducing Foster, the Oaken squirrel

[Cache #199] By Andris Pone President, Coin Branding — It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel.  He is Foster, the animated brand spokessquirrel read more

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Be Different. In A Good Way.

[Cache #197] By Andris Pone President, Coin Branding — Each of us has a profoundly deep desire to be different.  If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more

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