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Category Archives: taglines
Sonnet Stands Apart
[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more
Posted in best brand names, brand copywriting, brand differentiation, brand foundation, brand messaging, brand names, brand positioning, brand promise, key messaging, positioning, taglines
Tagged andris pone, brand names, brand naming, Cache, Coin Branding, insurance industry, michael j fox, Sonnet
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The Happiest Place on Earth
[Cache #242] By Andris Pone – President, Coin Branding – Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise. People come from all around the planet to experience that promise. Especially families. And even more especially, children – read more
Courage
[Cache #241] By Andris Pone – President, Coin Branding – For my money, it was one of the best newspaper headlines ever written. Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more
The Astonishing Tessa Smith, and How To Live Your Brand
[Cache #236] By Andris Pone – President, Coin Branding – Is your brand dead or alive? By alive, I mean this: are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more
Posted in Andris Pone speaking, brand experience, brand foundation, mission statements, mission/vision/values, non-profit branding, taglines
Tagged andris pone, brand strategy, brand taglines, branding, Cache, Canada, Canadian, Coin Branding, Fashion Heals, Holt Renfrew, Irene Kim, La Closette, MT Meikle, SickKids Hospital, Tessa Smith
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How To Turn Over A New Leaf
[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo? It could very well make a difference for your business, or for your hockey read more
Posted in brand culture, brand foundation, brand names, core purpose, key messaging, logos, mission statements, mission/vision/values, positioning, rebranding, taglines
Tagged andris pone, brand foundation, brand strategy, branding, Cache, Coin Branding, Front National, Marine Le Pen, naming, taglines, Toronto Maple Leafs
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Lexus: The Inconsistent Pursuit of Perfection
[Cache #203] SPECIAL GUEST BLOGGER: TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) – How reasonable does it sound to you that Toyota could challenge the big luxury Brands – Mercedes, Audi, BMW and others read more
Posted in brand differentiation, brand experience, consistency, customer service, positioning, taglines
Tagged andris pone, brand differentiation, brand experience, brand positioning, Brand: It Ain't the Logo, branding, Cache, Lexus, positioning statements, taglines, ted matthews, The Relentless Pursuit of Perfection, Toyota
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Introducing Foster, the Oaken squirrel
[Cache #199] By Andris Pone President, Coin Branding – It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel. He is Foster, the animated brand spokessquirrel read more
Posted in best brand names, brand names, positioning, remark-able, taglines
Tagged andris pone, brand mascots, brand names, branding, Cache, Coin Branding, Foster, Oaken Financial, Plant for your future, squirrel
2 Comments
Be Different. In A Good Way.
[Cache #197] By Andris Pone President, Coin Branding – Each of us has a profoundly deep desire to be different. If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more
Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, key messaging, positioning, rebranding, remark-able, taglines
Tagged advertising, andris pone, brand strategy, branding, Cache, Coin Branding, Dunkin' Donuts, Grey Poupon, Roomba, taglines, TekSavvy
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Andris Pone media comment on United
I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)