Category Archives: rebranding

On The National Tonight

I had an enjoyable interview at CBC studios today with Deana Sumanac on the resignation of Q host Shad and his replacement by CBC Radio Two host Tom Power. Click here to watch the video. What does this say about read more

Posted in andris pone media comment, brand equity, rebranding | Tagged , , , , | Leave a comment

Will Ferrell’s Joke About Life (Insurance)

[Cache #246] By Andris Pone – President, Coin Branding – Summer is the time of fun and laughter, and in that vein I found myself this week watching a 2011 YouTube video of Will Ferrell’s acceptance speech for the most read more

Posted in brand culture, rebranding | Tagged , , , , , , , , , | 2 Comments

What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding – As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

Posted in brand foundation, brand names, mission/vision/values, rebranding | Tagged , , , , , , , , , , , , , , | 4 Comments

The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding – I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

Posted in brand names, consistency, non-profit branding, rebranding | Tagged , , , , , , , , , , , , | 4 Comments

How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

Posted in brand culture, brand foundation, brand names, core purpose, key messaging, logos, mission statements, mission/vision/values, positioning, rebranding, taglines | Tagged , , , , , , , , , , | Leave a comment

It’s Time for the Blue Jays Brand to Grow Up

[Cache #214] By Andris Pone – President, Coin Branding – “Fans of the New York Yankees were in force at Rogers Centre in Toronto Wednesday night, for a crucial game against the Blue Jays.  Many were bearing the American flag, the Stars and read more

Posted in brand differentiation, confidence, consistency, logos, positioning, rebranding | Tagged , , , , , , , , , , | 2 Comments

Be Different. In A Good Way.

[Cache #197] By Andris Pone President, Coin Branding – Each of us has a profoundly deep desire to be different.  If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, key messaging, positioning, rebranding, remark-able, taglines | Tagged , , , , , , , , , , | Leave a comment

When To Keep “Rape” In Your Tagline

[Cache #196] By Andris Pone President, Coin Branding – Normally, it would be a very short conversation. Client:  ”Should we include the word ‘rape’ in our town’s tagline?” Me:  ”No.  Here is my invoice.” But Tisdale, Saskatchewan, whose slogan since 1960 has read more

Posted in key messaging, positioning, rebranding, taglines | Tagged , , , , , , , | Leave a comment

Would You Call a $20 a “Vimy?”

[Cache #195] By Andris Pone President, Coin Branding – If someone had told you, nine months ago, that people were going to pour buckets of ice water over their heads, and that it would so permeate the public consciousness as read more

Posted in rebranding, remark-able | Tagged , , , , , , , , , , , , , | 2 Comments