Category Archives: reason to believe

Brand Blindness and the Horrible Headshot

[Cache #237] By Andris Pone – President, Coin Branding Your brand is not your logo.  Instead, it is what people think of your logo – and of every other piece of information about you they have ever processed.  In other words, you might read more

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Thanks to Romney, The Donald Officially Has No Clothes

 [Cache #232] By Andris Pone – President, Coin Branding – If only we could all communicate as clearly and powerfully as Mitt Romney.  Well, as clearly and powerfully as he did last week, anyway, in an anti-Trump speech the New read more

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Coming This Year: A New Chapter

[Cache #225] – By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more

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The Edible Prime Minister

[Cache #218] By Andris Pone – President, Coin Branding – Ask the Toronto Blue Jays.  Or even better, ask Justin Trudeau:  everyone loves a winner. Even the people who didn’t vote Liberal have grudgingly acknowledged that he has great looks and dreamy hair.  And read more

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How Will You Be Judged?

[Cache - #152] You’re different.  In a good way.  But most of you will do a poor job of expressing your difference to the world.  As a result, you will not be recognized for your unique talents nor be able to use read more

Posted in brand differentiation, brand messaging, CacheMeme, consistency, key messaging, positioning, reason to believe, taglines | Tagged , , , , , | 2 Comments

Why should anyone choose you? Getting started on personal branding

[Cache - #89] Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products.  If you work for someone else, your main brand challenge will be similar to that experienced by the advisors: read more

Posted in brand foundation, brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, positioning, reason to believe, taglines, vision statements, what is a brand? | Tagged , | 2 Comments