Sign Up
Top Posts
Blogroll
- Beauparlant Design
- Consumerist
- David Aaker
- Donna Santos Studio
- Globe and Mail
- Hollie Shaw – National Post
- Imaginis Business Development
- International Ass'n of Franchisees and Dealers
- Kobayashi Online
- Lab Creative
- Made to Stick
- Marina Strauss – Globe and Mail
- Marketing Profs
- One Look
- Scott Deveau – National Post
- Seth Godin
- The National
- The Onion
- Toronto Star
Brands I'm blogging about
- 9/11
- Abercrombie and Fitch
- Accenture
- Addition Elle
- Adrian Peterson
- Aerie
- Aeroplan
- Air Canada
- Air Canada Express
- Al Ries
- Alphabet
- American Apparel
- Anthony Weiner
- Anytime Fitness
- Apple
- Arizona Cardinals
- Arizona Coyotes
- AT&T
- Bar Rescue
- Barack Obama
- BART
- Bayer
- beerbistro
- Bell
- Ben & Jerry's
- Best Buy
- Bill Clinton
- Bill Cosby
- Birdman
- Birks
- Blackberry
- BMO
- BMO Financial Group
- BMW
- Bud Light
- Buffalo Bills
- Canada
- Canada Goose
- Canadian Tire
- CBC
- Celebrity
- CFL
- Charlie Hebdo
- Cirque Du Soleil
- Clayton Ruby
- Club Intrawest
- Craft Dogs
- CraveTV
- Crucial Conversations
- Cuba
- David Letterman
- Diamond Resorts International
- Dineen
- Don Cherry
- Donald Trump
- Dov Charney
- Dove
- Dragon's Den
- Earls
- ED
- Eddie Greenspan
- Ellen DeGeneres
- Enron
- Epilepsy Toronto
- Fairmont Hotels & Resorts
- Fashion Heals
- Fat Bastard
- FCUK
- FedEx
- Fidelity
- Floridita
- Foster
- Four Seasons Hotels and Resorts
- Frogbox
- Front National
- Gatorade
- GE
- Gillette
- Globe and Mail
- Head and Shoulders
- HealthAchieve
- Holt Renfrew
- Home Depot
- Home Trust Financial
- Hotel Gelato
- Humber River Hospital
- Ice Bucket Challenge
- ICI
- IKEA
- Indigo
- ING Direct
- Ioanna Roumeliotis
- Isaac Newton
- James Reimer
- Jian Ghomeshi
- Jim Collins
- Jim Kelly
- Jimmy Fallon
- Joel Tillinghast
- Jon Taffer
- Justin Bieber
- Justin Trudeau
- Kanye West
- Kanye West
- Kathleen Wynne
- Kijiji
- Kindle
- Kobo
- La Closette
- Labatt
- Lance Armstrong
- Las Vegas
- Lexus
- Lift Salon and Spa
- LikeWise
- Loonie
- Louis Vuitton
- Lululemon
- MADD
- Marie Henein
- Marine Le Pen
- Martha Stewart
- Maytag
- McKinsey and Company
- Metro
- Michael Keaton
- Michelin
- Microsoft
- Mike Babcock
- Mike Tyson
- Mitt Romney
- Molson-Coors
- Monica Lewinsky
- Monty Python
- Movember
- Naomi Klein
- National Post
- NBA
- Nelson Mandela
- Netflix
- New Zealand All Blacks
- NFL
- NHL
- Nike
- Nordstrom
- Oaken Financial
- Olympics
- Ontario craft brewers
- Oprah
- Ottawa RedBlacks
- Ottawa Rough Riders
- Ottawa Senators
- Pan Am Games
- Paulina Gretzky
- Phoenix Coyotes
- Pink Floyd
- Porsche
- Porter Airlines
- Public Mobile
- Q
- Radio-Canada
- Ray Rice
- RIM
- Ritz Carlton
- Rob Ford
- Robin Williams
- Roger Goodell
- Roger Waters
- Rogers
- Rogers Centre
- Rush
- Rush Limbaugh
- Samsung
- Scotiabank BuskerBall
- Scotiabank BuskerFest
- Second Cup
- Shad
- Shomi
- Sick Kids Hospital
- Simon Sinek
- SkyDome
- Sleeman
- Slutwalk
- Smart car
- Southwest Airlines
- Spence Diamonds
- Sprott
- Staples
- Starbucks
- Starburst
- Steam Whistle
- Stella Artois
- Stephen Harper
- Subway
- Super Bowl
- Tag Heuer
- Tangerine
- Target
- Tassimo
- TED
- TekSavvy
- Telus
- The Bay
- The Beatles
- The Beatles
- The Beer Store
- The Gap
- The Onion
- The Rolling Stones
- Tiffany's
- Tiger Woods
- Tim Hortons
- Tisdale
- Tom Marchese
- Toonie
- Toronto
- Toronto Blue Jays
- Toronto FC
- Toronto Maple Leafs
- Toronto Raptors
- Toshiba
- Tough Mudder
- Toyota
- Triumph
- TTC
- Uber
- Under Armour
- VIA
- Viagra
- Victoria's Secret
- Vimy Foundation
- Volkswagen
- Volvo
- Walmart
- Westin
- WestJet
- William Osler Health System
- Winnipeg
- Winnipeg Jets
- World Cup Soccer
- Xerox
- Yellow Pages
- Zappos
- Zazeen
- Zipcar
Categories
- andris pone media comment
- Andris Pone speaking
- Attract
- bar rescue
- best brand names
- brand advertising
- brand ambassadors
- brand authenticity
- brand awareness
- brand character
- brand copywriting
- brand culture
- brand differentiation
- brand equity
- brand experience
- brand foundation
- brand identity
- Brand It Ain't the Logo
- brand messaging
- brand names
- brand positioning
- brand promise
- brand stories
- brand values
- CacheMeme
- Chief Brand Officer
- confidence
- consistency
- core purpose
- country branding
- customer service
- health care
- hypermessaging
- insurance advisor series
- internal branding
- key messaging
- logos
- mission statements
- mission/vision/values
- non-profit branding
- personal branding
- positioning
- reason to believe
- rebranding
- remark-able
- self-actualization
- taglines
- trademarks
- Uncategorized
- vision statements
- what is a brand?
- what is branding?
- worst brand names
Archives
- January 2019
- September 2018
- July 2018
- January 2018
- September 2017
- April 2017
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- September 2010
- August 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- October 2009
Category Archives: positioning
Trump Proves Women Have a Brand Problem
[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral. It is OK to have a brand read more
The Beer Thrower Is Just Our Scapegoat
[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more
Sonnet Stands Apart
[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more
Posted in best brand names, brand copywriting, brand differentiation, brand foundation, brand messaging, brand names, brand positioning, brand promise, key messaging, positioning, taglines
Tagged andris pone, brand names, brand naming, Cache, Coin Branding, insurance industry, michael j fox, Sonnet
Leave a comment
I Give Trump the Gold Medal
[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
Leave a comment
The Brand Suicide of Black Lives Matter
[Cache #244] By Andris Pone – President, Coin Branding — The Canadian arm of Black Lives Matter has just declared Toronto mayor John Tory a non-person. It is an absurdly ironic move for an organization that, in its American iteration read more
Brexit Bloody Well On-Brand
[Cache #243] By Andris Pone – President, Coin Branding — What the Brits have done is simply live up to their brand: scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it: they didn’t leave Europe, they read more
The Happiest Place on Earth
[Cache #242] By Andris Pone – President, Coin Branding — Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise. People come from all around the planet to experience that promise. Especially families. And even more especially, children – read more
Andris Pone media comment on Bill O’Reilly and Fox
I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing. Her central question: what does the future hold for Fox?