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Category Archives: positioning
Trump Proves Women Have a Brand Problem
[Cache #251] By Andris Pone – President, Coin Branding – What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral. It is OK to have a brand read more
The Beer Thrower Is Just Our Scapegoat
[Cache #250] By Andris Pone – President, Coin Branding – Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more
Sonnet Stands Apart
[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more
Posted in best brand names, brand copywriting, brand differentiation, brand foundation, brand messaging, brand names, brand positioning, brand promise, key messaging, positioning, taglines
Tagged andris pone, brand names, brand naming, Cache, Coin Branding, insurance industry, michael j fox, Sonnet
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I Give Trump the Gold Medal
[Cache #247] By Andris Pone – President, Coin Branding – What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
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The Brand Suicide of Black Lives Matter
[Cache #244] By Andris Pone – President, Coin Branding – The Canadian arm of Black Lives Matter has just declared Toronto mayor John Tory a non-person. It is an absurdly ironic move for an organization that, in its American iteration read more
Brexit Bloody Well On-Brand
[Cache #243] By Andris Pone – President, Coin Branding – What the Brits have done is simply live up to their brand: scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it: they didn’t leave Europe, they read more
The Happiest Place on Earth
[Cache #242] By Andris Pone – President, Coin Branding – Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise. People come from all around the planet to experience that promise. Especially families. And even more especially, children – read more
Andris Pone media comment on Bill O’Reilly and Fox
I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing. Her central question: what does the future hold for Fox?