Category Archives: positioning

Andris Pone media comment on Bill O’Reilly and Fox

Posted on April 24, 2017 by Coin - Leave a comment

I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing.  Her central question:  what does the future hold for Fox?  

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Trump Proves Women Have a Brand Problem

Posted on November 11, 2016 by Coin - Leave a comment

[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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The Beer Thrower Is Just Our Scapegoat

Posted on October 7, 2016 by Coin - Leave a comment

[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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Sonnet Stands Apart

Posted on September 23, 2016 by Coin - Leave a comment

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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I Give Trump the Gold Medal

Posted on August 12, 2016 by Coin - Leave a comment

[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world?  It’s not Apple.  Or Google.  Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway.  The above are the brands defined read more

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You Deserve Better

Posted on July 22, 2016 by Coin - Leave a comment

[Cache #245] By Andris Pone – President, Coin Branding — In the season of the summer read, perhaps the most important story you could consider is your own.  What is it, exactly?  And how well or poorly are you telling read more

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The Brand Suicide of Black Lives Matter

Posted on July 8, 2016 by Coin - Leave a comment

[Cache #244] By Andris Pone – President, Coin Branding — The Canadian arm of Black Lives Matter has just declared Toronto mayor John Tory a non-person.  It is an absurdly ironic move for an organization that, in its American iteration read more

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Brexit Bloody Well On-Brand

Posted on June 24, 2016 by Coin - 2 Comments

[Cache #243] By Andris Pone – President, Coin Branding — What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it:  they didn’t leave Europe, they read more

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The Happiest Place on Earth

Posted on June 17, 2016 by Coin - 1 Comment

[Cache #242] By Andris Pone – President, Coin Branding — Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise.   People come from all around the planet to experience that promise.  Especially families.  And even more especially, children – read more

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Courage

Posted on June 3, 2016 by Coin - 4 Comments

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

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