Category Archives: personal branding

Trump Proves Women Have a Brand Problem

[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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Ryan Lochte and The One Stupid Thing You Won’t Do

[Cache #248] By Andris Pone – President, Coin Branding — Last night was the first this summer that I couldn’t sit in shorts on my balcony.  Because it was too cold. In the heat of July and August, it is read more

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Courage

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

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Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding — Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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Brand Blindness and the Horrible Headshot

[Cache #237] By Andris Pone – President, Coin Branding Your brand is not your logo.  Instead, it is what people think of your logo – and of every other piece of information about you they have ever processed.  In other words, you might read more

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Thanks to Romney, The Donald Officially Has No Clothes

 [Cache #232] By Andris Pone – President, Coin Branding — If only we could all communicate as clearly and powerfully as Mitt Romney.  Well, as clearly and powerfully as he did last week, anyway, in an anti-Trump speech the New read more

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Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding — “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

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The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding — “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

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Coming This Year: A New Chapter

[Cache #225] — By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more

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Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding — What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

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