Category Archives: non-profit branding

The Astonishing Tessa Smith, and How To Live Your Brand

[Cache #236] By Andris Pone – President, Coin Branding – Is your brand dead or alive? By alive, I mean this:  are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more

Posted in Andris Pone speaking, brand experience, brand foundation, mission statements, mission/vision/values, non-profit branding, taglines | Tagged , , , , , , , , , , , , , , | 2 Comments

The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding – I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

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Three Holes in the Ice Bucket Challenge Critique

Cache #168 “It’s not right that ALS is raking in so much money.” In reaction to the astonishing fundraising success of the Ice Bucket Challenge, this is essentially the point of view espoused by a small but significant number of people read more

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Why ask why?

[Cache - #108] It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features.  In a hospital for example, a highly trained staff is a feature. Getting home alive is a read more

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Bad Taste = Bad Branding

[Cache - #103] This ain’t no SlutWalk – the protest movement started at York University in response to a police officer’s remark that women shouldn’t dress like “sluts” if they didn’t want to be raped.  SlutWalk quickly went global, with read more

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“You’d have to be crazy to enter”

What do you think about using provocative messaging that could be interpreted as making fun of people suffering from a particular condition?

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Why is Movember on everyone’s lips?

[Cache - #94] This week’s blog is the second excerpt from a longer article I’ve written about the role of the Movember name in that charity’s success.  See the first post here: Movember Moniker Is A Matter of Life and Death.  read more

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