Category Archives: mission statements

Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding – All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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The Astonishing Tessa Smith, and How To Live Your Brand

[Cache #236] By Andris Pone – President, Coin Branding – Is your brand dead or alive? By alive, I mean this:  are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more

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Coming This Year: A New Chapter

[Cache #225] – By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more

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How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

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Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding – Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

Rush: World’s Biggest Cult Brand

[Cache #202] On May 16th, while visiting my friends Jay and Lori in Austin, Texas, I went to the 19th Rush concert of my more than 30 years of fandom.  On June 17th and 19th, at the Air Canada Centre in Toronto, will be my 20th and read more

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We Can Be Like Mandela

[Cache - #140] – “There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.” Nelson Mandela This quote is just one of seven read more

Posted in brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, vision statements | Tagged | Leave a comment

Moving sucks (just a little bit less)

[Cache - #115] Moving sucks. I could end today’s blogpost right there – type not another word – and we would all go away nodding our heads, just slightly comforted by the kinship of having shared our collective painful memories. read more

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