Category Archives: internal branding

Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding — All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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Kanye West Proves Canadians Are the Most Americanized People On Earth

[Cache #206] By Andris Pone – President, Coin Branding — This is why the United States, and much of the world, regards Canada as America’s 51st state – and much of Canada feels the same way. Questions of whether Kanye West has any read more

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Sochi: A Bargain at Twice the Price

[Cache – #146] Every four years, Canadians engage in a structured two-week exercise to reflect deeply about what it means to be a citizen of this country.  That two weeks is called the Winter Olympics, and with each edition we reach the conclusion that to be Canadian read more

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