Category Archives: insurance advisor series

Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding – What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

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Can Your Brand Flourish This Winter?

THE 5th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer.  In this series of six bi-weekly blogposts read more

Posted in best brand names, brand character, brand equity, brand messaging, brand names, brand values, insurance advisor series, logos, remark-able, taglines, trademarks | Tagged , , | Leave a comment

All Insurance Is Emotional

THE 4th of 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS. By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer.  In this series of six bi-weekly blogposts read more

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The Starbucks Experience: 3 Ways to Apply It at Your Business

AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS Edition #1 of 6 By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer.  In this series of six read more

Posted in brand ambassadors, brand experience, customer service, insurance advisor series, mission/vision/values | Tagged | Leave a comment