Category Archives: hypermessaging

The Price You Don’t Have to Pay

[Cache #189] By Andris Pone President, Coin Branding — “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more

Posted in brand advertising, brand differentiation, brand equity, brand experience, hypermessaging, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , | Leave a comment

Movember Moniker a Matter of Life and Death

[Cache – #86] November is almost upon us, and with it the brilliance of Movember – possibly the world’s only charitable campaign so ingenious that it isn’t just impossible to miss, it’s impossible to avoid.  Launched only nine years ago, last year read more

Posted in brand names, health care, hypermessaging, non-profit branding, remark-able | Tagged , , , , , , , | Leave a comment