Category Archives: health care

Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding – Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

Do You Really Think You’re Any Different?

[Cache - #114] Each and every one of us believes that in some meaningful way, we are different from other people.  And it is our belief that sharing our unique qualities can make a meaningful difference in the lives of read more

Posted in brand experience, brand values, health care, mission statements, mission/vision/values, positioning, self-actualization | Tagged | Leave a comment

“You’d have to be crazy to enter”

What do you think about using provocative messaging that could be interpreted as making fun of people suffering from a particular condition?

Posted in brand advertising, health care, non-profit branding, taglines | Tagged , , | Leave a comment

Why is Movember on everyone’s lips?

[Cache - #94] This week’s blog is the second excerpt from a longer article I’ve written about the role of the Movember name in that charity’s success.  See the first post here: Movember Moniker Is A Matter of Life and Death.  read more

Posted in brand names, health care, non-profit branding, positioning | Tagged , , , , , , , , , , , , , , , | Leave a comment

It’s health care fraud, but not the kind you think

[Cache - #92] Countries have brands, which in this sense are essentially national psyches.  Integral to the Canadian brand/psyche are ideas like diversity, tolerance and friendliness.  And universal / free health care.  Except that this last one is a complete read more

Posted in health care, non-profit branding | Tagged , , , , , , | 6 Comments

Movember Moniker a Matter of Life and Death

[Cache - #86] November is almost upon us, and with it the brilliance of Movember – possibly the world’s only charitable campaign so ingenious that it isn’t just impossible to miss, it’s impossible to avoid.  Launched only nine years ago, last year read more

Posted in brand names, health care, hypermessaging, non-profit branding, remark-able | Tagged , , , , , , , | Leave a comment