Category Archives: country branding

Trump Proves Women Have a Brand Problem

[Cache #251] By Andris Pone – President, Coin Branding – What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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You Deserve Better

[Cache #245] By Andris Pone – President, Coin Branding – In the season of the summer read, perhaps the most important story you could consider is your own.  What is it, exactly?  And how well or poorly are you telling read more

Posted in brand advertising, brand positioning, brand promise, brand stories, country branding, key messaging, positioning, remark-able, taglines | Tagged , , , , , , , | Leave a comment

Brexit Bloody Well On-Brand

[Cache #243] By Andris Pone – President, Coin Branding – What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it:  they didn’t leave Europe, they read more

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Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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