Category Archives: core purpose

How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

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Bleeding Black

[Cache #219] By Andris Pone – President, Coin Branding — The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history.  Having won 13 of their first 17 games, they are on pace to win 62 matches, read more

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Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding — Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

The Stories We Tell Ourselves

[Cache #201] “The story – from Rumpelstiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding.  There have been great societies that did not use the wheel, but read more

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You Better Believe It

[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else.  It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more

Posted in brand authenticity, brand differentiation, brand foundation, core purpose, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , , , | 10 Comments

If You Want People To Care

[Cache #170] The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday.  He leaned into the microphone with a mock scowl, and emphasized his curse:  “I knew somebody would have to point out that I’m seventy-f____ing-one years old.” The man was Roger read more

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Want to Win? Ask Yourself Why.

[Cache – #148] SPECIAL GUEST BLOGGER:  JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a member of Marketing Magazine’s Top 30 Under 30 for 2013.  This is Jennifer’s second read more

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We Can Be Like Mandela

[Cache – #140] — “There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.” Nelson Mandela This quote is just one of seven read more

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Why ask why?

[Cache – #108] It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features.  In a hospital for example, a highly trained staff is a feature. Getting home alive is a read more

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Why should anyone choose you? Getting started on personal branding

[Cache – #89] Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products.  If you work for someone else, your main brand challenge will be similar to that experienced by the advisors: read more

Posted in brand foundation, brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, positioning, reason to believe, taglines, vision statements, what is a brand? | Tagged , | 2 Comments