Category Archives: core purpose

How To Turn Over A New Leaf

Posted on January 1, 2016 by Coin - Comments Off on How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

Posted in brand culture, brand foundation, brand names, core purpose, key messaging, logos, mission statements, mission/vision/values, positioning, rebranding, taglines | Tagged , , , , , , , , , , | Comments Off on How To Turn Over A New Leaf

Bleeding Black

Posted on November 13, 2015 by Coin - 7 Comments

[Cache #219] By Andris Pone – President, Coin Branding — The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history.  Having won 13 of their first 17 games, they are on pace to win 62 matches, read more

Posted in brand character, brand culture, brand foundation, brand values, consistency, core purpose, mission/vision/values, remark-able | Tagged , , , , , , | 7 Comments

Why Are You Here? Get It In Writing.

Posted on October 2, 2015 by Coin - 2 Comments

[Cache #215] By Andris Pone – President, Coin Branding — Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

The Stories We Tell Ourselves

Posted on May 29, 2015 by Coin - Comments Off on The Stories We Tell Ourselves

[Cache #201] “The story – from Rumpelstiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding.  There have been great societies that did not use the wheel, but read more

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You Better Believe It

Posted on January 30, 2015 by Coin - 10 Comments

[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else.  It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more

Posted in brand authenticity, brand differentiation, brand foundation, core purpose, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , , , | 10 Comments

If You Want People To Care

Posted on September 12, 2014 by Coin - Comments Off on If You Want People To Care

[Cache #170] The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday.  He leaned into the microphone with a mock scowl, and emphasized his curse:  “I knew somebody would have to point out that I’m seventy-f____ing-one years old.” The man was Roger read more

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Want to Win? Ask Yourself Why.

Posted on February 27, 2014 by Coin - Comments Off on Want to Win? Ask Yourself Why.

[Cache – #148] SPECIAL GUEST BLOGGER:  JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a member of Marketing Magazine’s Top 30 Under 30 for 2013.  This is Jennifer’s second read more

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We Can Be Like Mandela

Posted on December 6, 2013 by Coin - Comments Off on We Can Be Like Mandela

[Cache – #140] — “There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.” Nelson Mandela This quote is just one of seven read more

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Why ask why?

Posted on March 8, 2013 by Coin - Comments Off on Why ask why?

[Cache – #108] It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features.  In a hospital for example, a highly trained staff is a feature. Getting home alive is a read more

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Why should anyone choose you? Getting started on personal branding

Posted on October 12, 2012 by Coin - 2 Comments

[Cache – #89] Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products.  If you work for someone else, your main brand challenge will be similar to that experienced by the advisors: read more

Posted in brand foundation, brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, positioning, reason to believe, taglines, vision statements, what is a brand? | Tagged , | 2 Comments