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Category Archives: core purpose
How To Turn Over A New Leaf
[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo? It could very well make a difference for your business, or for your hockey read more
Posted in brand culture, brand foundation, brand names, core purpose, key messaging, logos, mission statements, mission/vision/values, positioning, rebranding, taglines
Tagged andris pone, brand foundation, brand strategy, branding, Cache, Coin Branding, Front National, Marine Le Pen, naming, taglines, Toronto Maple Leafs
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Bleeding Black
[Cache #219] By Andris Pone – President, Coin Branding — The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history. Having won 13 of their first 17 games, they are on pace to win 62 matches, read more
Why Are You Here? Get It In Writing.
[Cache #215] By Andris Pone – President, Coin Branding — Why are you here? Why do you do what you do? What is your unique purpose in this life? And why should anyone – most of all you – care? read more
Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning
Tagged andris pone, brand positioning, brand strategy, branding blog, Cache, Coin Branding, core purpose, personal branding, Simon Sinek, ted matthews, why
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You Better Believe It
[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else. It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more
If You Want People To Care
[Cache #170] The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday. He leaned into the microphone with a mock scowl, and emphasized his curse: “I knew somebody would have to point out that I’m seventy-f____ing-one years old.” The man was Roger read more
Want to Win? Ask Yourself Why.
[Cache – #148] SPECIAL GUEST BLOGGER: JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a member of Marketing Magazine’s Top 30 Under 30 for 2013. This is Jennifer’s second read more
Posted in core purpose, self-actualization
Tagged branding, Cache, harbinger, jen lomax, Michelin, Olympics, Simon Sinek, vancouver olympics
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We Can Be Like Mandela
[Cache – #140] — “There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.” Nelson Mandela This quote is just one of seven read more
Why ask why?
[Cache – #108] It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features. In a hospital for example, a highly trained staff is a feature. Getting home alive is a read more
Posted in brand advertising, core purpose, non-profit branding
Tagged benefits, BNN, branding, Cache, CBC Radio One, FASD, features, Second Harvest, Simon Sinek, Start with why, United Way
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Why should anyone choose you? Getting started on personal branding
[Cache – #89] Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products. If you work for someone else, your main brand challenge will be similar to that experienced by the advisors: read more