Category Archives: consistency

Ryan Lochte and The One Stupid Thing You Won’t Do

[Cache #248] By Andris Pone – President, Coin Branding – Last night was the first this summer that I couldn’t sit in shorts on my balcony.  Because it was too cold. In the heat of July and August, it is read more

Posted in brand equity, consistency, personal branding | Tagged , , , , , , , , | Leave a comment

Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding – All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

Posted in brand culture, brand experience, brand foundation, consistency, internal branding, mission statements, mission/vision/values | Tagged , , , , , , , , , , , , , | Leave a comment

By and Large, Addition Elle Got It Right

[Cache #234] By Andris Pone – President, Coin Branding – “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.”  Kelly McParland, National Post   The subject of a woman’s weight is one of the riskiest read more

Posted in brand differentiation, consistency, positioning | Tagged , , , , , , , , , | 5 Comments

The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding – I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

Posted in brand names, consistency, non-profit branding, rebranding | Tagged , , , , , , , , , , , , | 4 Comments

The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding – “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

Posted in brand character, brand differentiation, consistency, personal branding | Tagged , , , , , , , , , , , , , | 4 Comments

Lift’s Bliss

[Cache #226] By Andris Pone – President, Coin Branding – Consistency is a killer. What I mean is that being consistent – which means doing the same thing, in the same way, for a very long period of time, without read more

Posted in brand culture, brand experience, consistency, customer service | Tagged , , , , , , , , , , | Leave a comment

When People Laugh At Your Brand

[Cache #220] By Andris Pone – President, Coin Branding – This seems a safe guess:  that most of us would rather not toil for years on defining a consistent brand in the marketplace, only to have it publicly mocked. But sometimes read more

Posted in brand advertising, brand experience, consistency, customer service | Tagged , , , , , , , , , , , | 2 Comments

Bleeding Black

[Cache #219] By Andris Pone – President, Coin Branding – The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history.  Having won 13 of their first 17 games, they are on pace to win 62 matches, read more

Posted in brand character, brand culture, brand foundation, brand values, consistency, core purpose, mission/vision/values, remark-able | Tagged , , , , , , | 7 Comments

It’s Time for the Blue Jays Brand to Grow Up

[Cache #214] By Andris Pone – President, Coin Branding – “Fans of the New York Yankees were in force at Rogers Centre in Toronto Wednesday night, for a crucial game against the Blue Jays.  Many were bearing the American flag, the Stars and read more

Posted in brand differentiation, confidence, consistency, logos, positioning, rebranding | Tagged , , , , , , , , , , | 2 Comments

Lululemon Beer? It’s a Stretch.

[Cache #207] By Andris Pone – President, Coin Branding – Of women who drink, 70% don’t drink beer.  Most Lululemon customers are women – women who take careful care of their health.  And women who take careful care of their health drink even less booze and read more

Posted in brand names, consistency, mission/vision/values, positioning | Tagged , , , , , , , , , | 3 Comments