Category Archives: confidence

It’s Time for the Blue Jays Brand to Grow Up

[Cache #214] By Andris Pone – President, Coin Branding – “Fans of the New York Yankees were in force at Rogers Centre in Toronto Wednesday night, for a crucial game against the Blue Jays.  Many were bearing the American flag, the Stars and read more

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Kanye West Proves Canadians Are the Most Americanized People On Earth

[Cache #206] By Andris Pone – President, Coin Branding – This is why the United States, and much of the world, regards Canada as America’s 51st state – and much of Canada feels the same way. Questions of whether Kanye West has any read more

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Your Very Own Super Bowl

[Cache #188] By Andris Pone President, Coin Branding – Imagine that your career is on the one-yard line.  Not merely a touchdown, but your entire livelihood and legacy depends on what you say next. Your opponent’s strength is legendary and the clock is ticking.  Eighty thousand screaming fans are watching read more

Posted in brand differentiation, confidence, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , | 4 Comments

Branding For Women

[Cache #161] American Apparel CEO Dov Charney, just removed by his board, is renowned for removing his pants before a stroll around the factory floor.  Or for just wearing a sock where one would expect his underpants to be, and for many other sexually-charged workplace antics. read more

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