Category Archives: Chief Brand Officer

What Do We Know About BDO?

[Cache #179] By Andris Pone President, Coin Branding — Several years ago, in an interview for a potential gig, I made an embarrassing admission. I am not a multitasker. I wasn’t the embarrassed one.  The potential client was.  On my behalf.  “How stupid read more

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Porter’s Brand Is In A Nosedive

[Cache #169] My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding:  A brand is what people think of you. There is a second part of his definition that is not quite as well known, but equally powerful and crisp:  Brand is read more

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Lululemon’s tumbling stock price – Comment in National Post by Andris Pone

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How Rogers Makes Mean Profits

[Cache – #135] If you walk into a Rogers store, don’t expect much.  Rare has been the occasion when I haven’t ended up on the phone with their call centre instead – the phone often handed to me at the recommendation of read more

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