Category Archives: CacheMeme

Why Fake Football Works

[Cache #162] There was a moment in the USA-Germany game yesterday when everyone in the audience laughed.  World Cup soccer is not intended to be comedy, but the crowd assembled in the lobby of a downtown office building could not suppress read more

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Pocket Square Branding

[Cache – #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do business with you instead of someone else. Likewise, a colour does read more

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Why We Hate – And Love – Air Canada

[Cache – #154] Why do we hate Air Canada? Answer:  We don’t.  The truth is that we love to hate them.  Even knowing that they drop our bags from a considerable height, it cannot be that we have pure hatred in our hearts if read more

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How Will You Be Judged?

[Cache – #152] You’re different.  In a good way.  But most of you will do a poor job of expressing your difference to the world.  As a result, you will not be recognized for your unique talents nor be able to use read more

Posted in brand differentiation, brand messaging, CacheMeme, consistency, key messaging, positioning, reason to believe, taglines | Tagged , , , , , | 2 Comments

March Is Hate Month

[Cache – #151] This week, Canadian man Yue Liu drowned in Cuba, while saving his son from the same fate.  And someone online questioned whether his last words to his son – “I cannot save you anymore” – were actually uttered. — — This week, read more

Posted in CacheMeme, self-actualization | Tagged , , , , , , , , | 2 Comments