Category Archives: brand values

Trump Proves Women Have a Brand Problem

[Cache #251] By Andris Pone – President, Coin Branding – What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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Bleeding Black

[Cache #219] By Andris Pone – President, Coin Branding – The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history.  Having won 13 of their first 17 games, they are on pace to win 62 matches, read more

Posted in brand character, brand culture, brand foundation, brand values, consistency, core purpose, mission/vision/values, remark-able | Tagged , , , , , , | 7 Comments

You’re Different, Right? Two Ways to Act Like It.

[Cache #216] By Andris Pone – President, Coin Branding – Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand.  Except that writing them down is not enough.  You actually have to behave in accordance with them. read more

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We Can Be Like Mandela

[Cache - #140] – “There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.” Nelson Mandela This quote is just one of seven read more

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Can Your Brand Flourish This Winter?

THE 5th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer.  In this series of six bi-weekly blogposts read more

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Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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Do You Really Think You’re Any Different?

[Cache - #114] Each and every one of us believes that in some meaningful way, we are different from other people.  And it is our belief that sharing our unique qualities can make a meaningful difference in the lives of read more

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