Category Archives: brand stories

You Deserve Better

[Cache #245] By Andris Pone – President, Coin Branding — In the season of the summer read, perhaps the most important story you could consider is your own.  What is it, exactly?  And how well or poorly are you telling read more

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The Stories We Tell Ourselves

[Cache #201] “The story – from Rumpelstiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding.  There have been great societies that did not use the wheel, but read more

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Tim Hortons: Brazilian as a Bikini Line

[Cache #183] By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

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Coyotes Eat Toronto FC Alive

[Cache – #149] It is a myth that Canadians like winter.  A country that likes winter would not seek to escape it at every possible opportunity, as Canucks are doing on the busiest travel day of the year, today, by swarming our airports read more

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Bud Light Ad Fantastically Good

[Cache – #145] It is the easiest thing in the world to be critical.  It can also be quite fun.  Dilbert creator Scott Adams, commenting on the future of employment, said that even the most ineffective individuals “can succeed at getting paid read more

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Tough Mudder: Brown Mud, Blue Ocean

[Cache – #116] A shocking number of people want to be electrocuted.  This is just one of the many things I learned from watching last weekend’s Tough Mudder race north of Toronto, in which 20,000 people paid good money to run a read more

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Moving sucks (just a little bit less)

[Cache – #115] Moving sucks. I could end today’s blogpost right there – type not another word – and we would all go away nodding our heads, just slightly comforted by the kinship of having shared our collective painful memories. read more

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From One Pad To Another

With the help of Frogbox (see their Dragon’s Den pitch here), I am moving today.  I’ll be back next Friday to report on the brand experience. Have a great weekend. ** Newsflash:  Brand: It Ain’t the Logo is Number One on the Globe and Mail’s list of read more

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